Considered the team sport of Hawai'i, outrigger canoeing is not only revered as a form of recreation but serves as a reminder of our strong and intertwined existence with the ocean. Our heritage print Hui Hoewa'a, meaning "all paddling together" in Hawaiian, depicts canoe paddlers gliding through the water, passing by some of O'ahu's iconic islets and landmarks including Moloki'i, the Mokulua islands, and the iconic Le'ahi crater.

This style is crafted from our polynosic crosshatch fabric, which combines the softness of rayon with the durability and wrinkle-resistance of polyester. The subtle overprint "crosshatch" pattern slightly mutes the colors and gives the fabric a textured appearance. Available in two handsome colorways, White and Aqua. 

• 86% Polynosic Rayon / 14% Polyester 
• Matched pocket 
• Laser engraved buttons with logo 
• Heritage print 
• Machine washable

Adopted from the sketches of a shaper's production notes, this shirt features vintage and modern surfboards from the eye of the creator. Many shapers believe the surfboard is an extension of the rider and should reflect each rider's individual style. Experience the art of the carver with this ode to the ones who have mastered this sacred art form.

• 100% Cotton Broadcloth 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawaii, USA 
• Machine washable

From bikes to buggys, woodies to wagons, and a beat-up old pickup, sometimes it's all about how you get to the beach. These essential surf mobiles make the case for stylin' on dry land too. Now, pray these jalopies to jump to life so you and your friends can throw your boards in and get to the front of the lineup! 

Light and breezy and always comfortable, this style is crafted from our lightweight linen-cotton blend and is available in two colorways Black and Coral. The added cotton gives the fabric durability, and a special enzyme wash softens the hand for that favorite worn-in feel. 

• 55% Linen / 45% Cotton 
• Heavy garment enzyme wash 
• Matched pocket 
• Laser engraved buttons with logo 
• Machine washable

Don't worry about under-performing in these shorts. With only 24 hours in a day, you need to make each moment count. The Rambler is cut like your favorite walkshort, and with 4-way stretch and quick drying properties you can navigate the wild, the open sea, or brunch with the in-laws.

• 92% Polyester / 8% Spandex
• Four way stretch
• 8" Inseam
• Quick Drying
• UPF Sun Protection
• Easy wash and wear
• Machine wash

Re-imagining prints from our archives is like breathing new life into a treasured heirloom. It takes an element of our heritage and introduces it with a new perspective. This 1940's original is full of pure aloha, bringing "Strands" of native flora to your day.

We partnered with the same Japanese fabric mills we've worked with for decades to create an exclusive rayon filament that gives us the same look and feel as our iconic 'silkies', which were also a rayon filament fabric. With improved fabric quality and printing techniques, our Collector's Edition shirts have the same cool and easy fit, with an updated smooth hand.

• 100% Rayon Filament
• Matched front and pocket
• One piece camp collar
• Kahala 1940's heritage print
• Made proudly in Hawai'i, USA
• Machine wash cold, gentle cycle
• Tumble dry low

We partnered with the same Japanese fabric mills we've worked with for decades to create an exclusive rayon filament that gives us the same look and feel as our iconic 'silkies', which were also a rayon filament fabric. With improved fabric quality and printing techniques, our Collector's Edition shirts have the same cool and easy fit, with an updated smooth hand.

Alanui, Hawaiian for "street" or "road," features Kihikihi (moorish idol) and Nunu (trumpetfish) as they dart through soft corals on their daily commute to favorite reef hangouts.

• 100% Rayon Filament
• Matched front and pocket
• One piece camp collar
• Kahala 1940's heritage print
• Made proudly in Hawai'i, USA
• Machine wash cold, gentle cycle
• Tumble dry low

As early as 1810, this cotton fabric came from Tahiti and left its impressions on many artists and traveled royalty. French painter Paul Gauguin painted many of his primitive lifestyle pieces with women draped in the bold and colorful pareos. As a forerunner to the traditional tapa cloth, pareo made its way to the shores of the Hawaiian islands in the early 1930's, and its unique hand painted likeness continues in this Duke's Pareo design, with subtle pineapple and floral imagery. Printed on the reverse side for a vintage look.

Our cotton broadcloth is a durable woven fabric. By having the reverse side of the fabric facing out, the prints' motifs and colors are softened. Special care is taken when printing to ensure quality and uniformity.

• 100% Cotton Broadcloth
• Kahala 1960's heritage print
• Matched pocket
• Made in Hawaii, USA
• Machine wash

• 97% Cotton / 3% Spandex Ottoman
• Enzyme silicone wash
• Inseam: 9"
• Machine wash

Leahi, often referred to as Diamond Head, is an iconic feature of O 'ahu's south shore and is named for the crater's resemblance to the brow of the 'ahi, or yellowfin tuna. In the 19th century, British sailors mistook sparkling calcite crystals for diamonds, which gave this landmark its common name: Diamond Head. This style is crafted from our polynosic jacquard, which combines the softness of rayon with the durability and wrinkle-resistance of polyester. Using a jacquard loom, the design is woven directly into the fabric itself with two different thread colors, creating a subtle sheen and textured two-tone effect.

• 80% Polynosic Rayon / 20% Polyester 
• Two-tone jacquard 
• Matched pocket 
• Laser engraved buttons with logo 
• Machine washable

Considered the team sport of Hawai'i, outrigger canoeing is not only revered as a form of recreation but serves as a reminder of our strong and intertwined existence with the ocean.  Our heritage print Hui Hoewa'a, meaning "all paddling together" in Hawaiian, represents canoe paddlers gliding through the water, passing by some of O'ahu's iconic islets and landmarks including Moloki'i, the Mokulua Islands, and the iconic Le'ahi crater.  

• 65% Polyester / 35% Cotton Jersey Knit  
• Front graphic print  
• Printed in the USA  
• Machine washable

From the South African coast to our home breaks on the islands, names of famous surf breaks from around the world are sketched out across the front of our super soft cotton jersey tees.

• 60% Cotton / 40% Poly Jersey Knit  
• Front logo and back graphic  
• Printed in the USA  
• Machine washable 

Our latest collaborative shirt features the plans for a Hawaiian-style surf and skate Hale Kau La'au (treehouse). Designed to look like a graphic novel but read like an instructional manual, this detailed print shows the intricate construction story from panel to panel of this epic aloha shirt.

We're no treehouse experts - lucky for us, our friends at Wooden Wave are. Matt & Roxy Ortiz are the husband and wife art duo who collaborate under the name Wooden Wave. Their playful, hand-drawn aesthetic showcases a whimsical take on draftsmanship, with treehouses being a frequently used subject matter. Born and raised in Hawai'i, Matt and Roxy have a deep appreciation for the islands and the importance of sustainability. By including components that advocate environmental awareness in their sketches, Matt & Roxy share this very important message through a unique and creative vehicle. We are honored to collaborate with them on this very special, Made in Hawaii, aloha shirt.

• 100% Cotton Broadcloth
• Made in Hawaii, USA
• Machine wash

• 65% Poly / 35% Cotton
• Logo embroidered patch and adjustable closure
• Machine washable