Made in Hawai'i
We are family owned, community minded and committed to manufacturing the majority of our collection locally. After all, an aloha shirt made here in Hawai'i means something special.
Finally, the board shorts that have it all. Our durable four-way stretch lets you move anyway you want so if you haven't tried a four-way yet, you should. Other notable features include a velcro fly, one piece waistband (designed to avoid stretching out), and a drawstring closure. Valuables? There's a zippered mesh pocket for those and a hidden bungee cord so nothing floats away. Head out, we've got you covered.
The original aloha shirt
since 1936
Founded in Honolulu, Hawai’i in 1936 by George Brangier and Nat Norfleet, we are the oldest operating apparel company in Hawai‘i and the first brand to manufacture aloha shirts.
Made in Hawai'i
We are family owned, community minded and committed to manufacturing the majority of our collection locally. After all, an aloha shirt made here in Hawai'i means something special.
Designs that stand the test of time
Heritage Prints
Our designs celebrate the things that influence us, from everything above and below our ocean's surface. Each season, we hand select a few favored prints from our archives and reimagine them with the look and feel of today.