90 years of aloha

THROUGH THE DECADES

To mark our 90th Anniversary, we’re returning to the archival designs that shaped Kahala from the very beginning. One print will be released each month throughout the year, honoring a distinct decade and the evolving story of aloha.​

Each reissue reflects its era—its influences, the craftsmanship of aloha wear in Honolulu, and its relationship to Hawai‘i at that moment. Together, these designs trace how the aloha shirt moved from everyday island life into a style recognized far beyond the islands.​

Released monthly throughout the year.

1930s – HAJIME

THE BEGINNING

Hajime, meaning “the beginning” in Japanese, marks the origin of Kahala’s story. Based on an original 1930s print, it reflects a time when the first aloha shirts were custom made Japanese and Chinese tailors in Hawai‘i—merging working class silhouettes with Japanese textiles and illustrative traditions.

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Left to right: The Kahala trademark filing, Honolulu, 1936; early Kahala garments being reviewed by co-founder George Brangier during the brand’s formative years; a Branfleet Sports Wear advertisement introducing Kahala to Hawai‘i in 1939.

1940s – E KIPA MAI

WELCOME, ‘E KOMO MAI’

In the 1940s, aloha shirts began expressing a growing sense of place, hospitality, and cultural exchange. Featuring welcoming island iconography and hand-drawn motifs, print designs captured the spirit of arrival in Hawai‘i.

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Left to right: Arrival in Hawai‘i, 1940s; welcoming ceremony aboard ship greeting visitors with Hawaiian music and hula, 1940s; Kamehahameha Statue at Ali‘iolani Hale in Honolulu.

90 YEARS OF ALOHA

Explore the archive as new releases appear throughout the year.