Considered the team sport of Hawai'i, outrigger canoeing is not only revered as a form of recreation but serves as a reminder of our strong and intertwined existence with the ocean. Our heritage print Hui Hoewa'a, meaning "all paddling together" in Hawaiian, depicts canoe paddlers gliding through the water, passing by some of O'ahu's iconic islets and landmarks including Moloki'i, the Mokulua islands, and the iconic Le'ahi crater.

This style is crafted from our polynosic crosshatch fabric, which combines the softness of rayon with the durability and wrinkle-resistance of polyester. The subtle overprint "crosshatch" pattern slightly mutes the colors and gives the fabric a textured appearance. Available in two handsome colorways, White and Aqua. 

• 86% Polynosic Rayon / 14% Polyester 
• Matched pocket 
• Laser engraved buttons with logo 
• Heritage print 
• Machine washable

Originating from the Hawaiian word for "strike" or "hit", our Striking Tapa print infuses inspiration from the traditional Polynesian tapa cloth made by beating mulberry tree bark into paper thin fabric.  Tapa is also characterized by its repetitive geometric patterns, which were often motifs representing the sea, the mountains, marine and animal life.

This style is cut and sewn in our durable woven cotton broadcloth with the reverse side of the fabric facing outward, which creates a softer appearance.  Offered in Black Reverse and Blue Reverse and proudly made in Hawai'i, USA.

• 100% Cotton Broadcloth
• Matched pocket
• Laser engraved buttons with logo
• Made in Hawai'i, USA
• Machine washable

Leahi, often referred to as Diamond Head, is an iconic feature of O 'ahu's south shore and is named for the crater's resemblance to the brow of the 'ahi, or yellowfin tuna. In the 1700s, British sailors mistook sparkling calcite crystals for diamonds, which gave this landmark its common name: Diamond Head. This style is crafted from our polynosic jacquard, which combines the softness of rayon with the durability and wrinkle-resistance of polyester. Using a jacquard loom, the design is woven directly into the fabric itself with two different thread colors, creating a subtle sheen and textured two-tone effect.

• 80% Polynosic Rayon / 20% Polyester 
• Two-tone jacquard 
• Matched pocket 
• Laser engraved buttons with logo 
• Machine washable

Schools of reef fish collide with a textured geometric pattern, blending in to create our head-turning camo print, Fish Scales. Offered in two punchy colorways, Coral and Charcoal, on our peached cotton broadcloth fabric, this standout style is cut and sewn right here in Honolulu, Hawai'i.

• 100% Cotton Broadcloth 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawaii, USA 
• Machine washable 

From the South African coast to our home breaks on the islands, names of famous surf breaks from around the world are sketched out across the front of our super soft cotton jersey tees.

• 60% Cotton / 40% Poly Jersey Knit  
• Front logo and back graphic  
• Printed in the USA  
• Machine washable 

The voyagers of the deep, the humpback whales, make a break for the surface and enjoy some air time in Hawaiian waters, their sanctuary and breeding ground during the winter months.   

Light and breezy and always comfortable, this style is crafted from our lightweight linen-cotton blend and is available in two colorways Black and Blue. The added cotton gives the fabric durability, and a special enzyme wash softens the hand for that favorite worn-in feel. 

• 55% Linen / 45% Cotton 
• Heavy garment enzyme wash 
• Matched pocket 
• Laser engraved buttons with logo 
• Machine washable

Can you spot these iconic Waikiki surf breaks—Queens, Canoes, Castles? Waikiki Surf is a faithful reissue of an iconic 1940s "chop suey" heritage print, meaning multiple graphic elements are combined in the print design, from words to scenery, to images and people.  

Crafted from our premium linen-cotton blend, this style is light, breezy, and always comfortable in warmer weather. This style has added cotton gives the fabric durability and is then processed to achieve your favorite worn-in feel.  Offered in two handsome colorways, Teal and Water, for wherever your day takes you. 

• 55% Linen / 45% Cotton     
• Heavy garment enzyme wash 
• Matched Pocket 
• Laser engraved buttons with logo 
• Machine washable 

Palm trees are just as synonymous with Hawai'i as its beaches. Using two different thread colors, large detailed designs of palm fronds are woven directly into the fabric creating its unique texture. Tropic Palms is crafted from our polynosic jacquard fabric known for its soft drape and feel. We've created two colorways, Hunter Green and Silver, that can easily be dressed up or down for any occasion. 

• 80% Polynosic Rayon / 20% Polyester 
• Two-tone jacquard 
• Matched pocket 
• Laser engraved buttons with logo 
• Machine washable 

*Your size sold out?! We’ve got you. Click on the size you want and we’ll notify you when it’s back in stock.

Prized in Hawai'i for its variety of uses, these tropical trees are easily spotted by their propped aerial roots, pineapple-like fruit, and unique leaf clusters.  Their spindly trunks and branches make them seem to be straight from the pages of a Dr. Seuss story.   

Walking Tree is crafted in our breathable cotton broadcloth in two fresh colorways, Navy and Aqua, and proudly made in Hawai'i, US 

• 100% Cotton Broadcloth 
• Matched pocket 
• Made in Hawai'i, USA 
• Machine wash 

Boards are loaded and surf's up!  Now pray this jalopy jumps to life so you and your friends can get to the front of the line-up! 

• 65% Poly / 35% Cotton Jersey Knit 
• Back graphic print 
• Printed in the USA 
• Machine wash 

• 55% Linen / 45% Cotton 
• Matched Pocket 
• Heavy enzyme wash