Big Shade Pow! Wow!

$105.00

Our iconic Big Shade heritage print is adorned with a limited edition ‘Welcome to Paradise’ embroidery commemorating the POW! WOW! The First Decade: From Hawaiʻi to the World exhibition at Bishop Museum.

Cut from our durable woven cotton broadcloth, this shirt is made here in our paradise home.

100% Japanese Cotton Broadcloth
Matched pocket
1980's heritage print
Made in Hawaii, USA
Machine wash

Measurements are based on the body

Size	Neck	Chest	Waist	Sleeve
XSM	14	33 - 35	28	32
SML	15	36 - 38	29 - 31	32 - 33
MED	16	39 - 41	32 - 34	33 - 34
LRG	17	42 - 44	35 - 37	34 - 35
XLG	18	45 - 48	38 - 41	35 - 36
2XL	19	49 - 51	42 - 45	36 ½
3XL	20	52 - 55	46 - 49	37

Size	Neck	Chest	Waist	Sleeve
XSM	36	84 - 89	71	81
SML	38	91 - 97	74 - 79	81 - 84
MED	41	99 - 104	81 - 86	84 - 86
LRG	43	107 - 112	89 - 94	86 - 89
XLG	46	114 - 122	97 - 104	89 - 91
2XL	48	124 - 130	107 - 114	93
3XL	51	132 - 140	117 - 124	94

Heavy Water - Kid's Shirt

$58.00

We're back with our latest collaborative print with O'ahu based artist, Nick Kuchar, best known for his retro color palette and mod typography style. His newest shirt iteration entitled Heavy Water is dedicated to the spectacle of the colossal swells that make their way to the Hawaiian Islands during the winter months and the watermen (and women) who dare to ride them. Featured in two colorways, Heavy waters celebrates those whose skill in big waves and respect for the ocean is unmatched.

In Kuchar's words, "With the 'Heavy Water' concept, I wanted to feature several of these iconic spots and pay homage to wave riders past and present—surfers catching waves at Sunset Beach, the perfectly lined-up waves at second and third reef Pipeline, the riders dropping in at Waimea, and the magnificent wave at Pe'ahi off in the distance. The loosely rendered sea spray above the wave's crest hints at those offshore wind days where the waves are glassy lined up and all is right with the world."

100% Cotton Broadcloth
Matched pocket
Made in Hawai'i, USA
Artwork by Nick Kuchar
Machine wash

Size	XXXS	XXS	XS	S	M	L
Age	0 - 1	2 - 3	4 - 5	6 - 7	8 - 10	10 - 12
Height	25 - 27	30 - 34	39 - 44	45 - 50	51 - 53	54 - 58
Weight	18 - 23lbs.	26 - 29lbs.	34 - 44lbs.	56 - 64lbs.	70 - 80lbs.	90 - 102lbs
Waist	N/A	17½ - 19½	20 - 20½	22½ - 23½	24½ - 25½	26½ - 28

Size	XXXS	XXS	XS	S	M	L
Age	0 - 1	2 - 3	4 - 5	6 - 7	8 - 10	10 - 12
Height	64 - 69	76 - 86	99 - 112	114 - 127	130 - 135	137 - 147
Waist	N/A	44 - 50	51 - 52	57 - 60	62 - 65	67 - 71

Hale Kau La'au

$105.00

Our latest collaborative shirt features the plans for a Hawaiian-style surf and skate Hale Kau La'au (treehouse). Designed to look like a graphic novel but read like an instructional manual, this detailed print shows the intricate construction story from panel to panel of this epic aloha shirt.

We're no treehouse experts - lucky for us, our friends at Wooden Wave are. Matt & Roxy Ortiz are the husband and wife art duo who collaborate under the name Wooden Wave. Their playful, hand-drawn aesthetic showcases a whimsical take on draftsmanship, with treehouses being a frequently used subject matter. Born and raised in Hawai'i, Matt and Roxy have a deep appreciation for the islands and the importance of sustainability. By including components that advocate environmental awareness in their sketches, Matt & Roxy share this very important message through a unique and creative vehicle. We are honored to collaborate with them on this very special, Made in Hawaii, aloha shirt.

100% Cotton Broadcloth
Made in Hawaii, USA
Machine wash

Measurements are based on the body

Size	Neck	Chest	Waist	Sleeve
XSM	14	33 - 35	28	32
SML	15	36 - 38	29 - 31	32 - 33
MED	16	39 - 41	32 - 34	33 - 34
LRG	17	42 - 44	35 - 37	34 - 35
XLG	18	45 - 48	38 - 41	35 - 36
2XL	19	49 - 51	42 - 45	36 ½
3XL	20	52 - 55	46 - 49	37

Size	Neck	Chest	Waist	Sleeve
XSM	36	84 - 89	71	81
SML	38	91 - 97	74 - 79	81 - 84
MED	41	99 - 104	81 - 86	84 - 86
LRG	43	107 - 112	89 - 94	86 - 89
XLG	46	114 - 122	97 - 104	89 - 91
2XL	48	124 - 130	107 - 114	93
3XL	51	132 - 140	117 - 124	94

Hale Kau La'au - Kid's Shirt

$58.00

Our latest collaborative shirt features the plans for a Hawaiian-style surf and skate Hale Kau La'au (treehouse). Designed to look like a graphic novel but read like an instructional manual, this detailed print shows the intricate construction story from panel to panel of this epic aloha shirt.

We're no treehouse experts - lucky for us, our friends at Wooden Wave are. Matt & Roxy Ortiz are the husband and wife art duo who collaborate under the name Wooden Wave. Their playful, hand-drawn aesthetic showcases a whimsical take on draftsmanship, with treehouses being a frequently used subject matter. Born and raised in Hawai'i, Matt and Roxy have a deep appreciation for the islands and the importance of sustainability. By including components that advocate environmental awareness in their sketches, Matt & Roxy share this very important message through a unique and creative vehicle. We are honored to collaborate with them on this very special, Made in Hawaii, aloha shirt.

100% Cotton Broadcloth
Matched Pocket
Made in Hawaii, USA
Machine wash

Size	XXXS	XXS	XS	S	M	L
Age	0 - 1	2 - 3	4 - 5	6 - 7	8 - 10	10 - 12
Height	25 - 27	30 - 34	39 - 44	45 - 50	51 - 53	54 - 58
Weight	18 - 23lbs.	26 - 29lbs.	34 - 44lbs.	56 - 64lbs.	70 - 80lbs.	90 - 102lbs
Waist	N/A	17½ - 19½	20 - 20½	22½ - 23½	24½ - 25½	26½ - 28

Size	XXXS	XXS	XS	S	M	L
Age	0 - 1	2 - 3	4 - 5	6 - 7	8 - 10	10 - 12
Height	64 - 69	76 - 86	99 - 112	114 - 127	130 - 135	137 - 147
Waist	N/A	44 - 50	51 - 52	57 - 60	62 - 65	67 - 71

Cloudbreak by John Severson

$188.00

We are proud to present "Cloudbreak," a collaborative print with the late John Severson. Known as the founder of Surfer Magazine and pioneer of surf culture, we are stoked to offer this print as one of our Collector's Edition shirts. Inspired by our iconic "silkies" from the 1930's, we partnered with the same Japanese fabric mills that produced our originals to create an exclusive rayon filament which is then cut and sewn in Hawai'i. With improved printing techniques, these shirts have the look of the original, but with an updated smooth feel.

100% Rayon Filament
Matched front and pocket
One-piece camp collar
John Severson print
Made proudly in Hawai'i, USA
Machine wash cold, gentle cycle
Tumble dry low

Measurements are based on the body

Size	Neck	Chest	Waist	Sleeve
XSM	14	33 - 35	28	32
SML	15	36 - 38	29 - 31	32 - 33
MED	16	39 - 41	32 - 34	33 - 34
LRG	17	42 - 44	35 - 37	34 - 35
XLG	18	45 - 48	38 - 41	35 - 36
2XL	19	49 - 51	42 - 45	36 ½
3XL	20	52 - 55	46 - 49	37

Size	Neck	Chest	Waist	Sleeve
XSM	36	84 - 89	71	81
SML	38	91 - 97	74 - 79	81 - 84
MED	41	99 - 104	81 - 86	84 - 86
LRG	43	107 - 112	89 - 94	86 - 89
XLG	46	114 - 122	97 - 104	89 - 91
2XL	48	124 - 130	107 - 114	93
3XL	51	132 - 140	117 - 124	94

USA	UK	JAPAN	EU	AUSTRALIA
XSM	34	36	44	34
SML	36	38	46	36
MED	38	40	48	38
LRG	40	42	50	40
XLG	42	44	52	42
2XL	44	46	54	44

USA	UK	JAPAN	EU	AUSTRALIA
XSM	34	36	44	34
SML	36	38	46	36
MED	38	40	48	38
LRG	40	42	50	40
XLG	42	44	52	42
2XL	44	46	54	44

USA	UK	JAPAN	EU	AUSTRALIA
XSM	34	36	44	34
SML	36	38	46	36
MED	38	40	48	38
LRG	40	42	50	40
XLG	42	44	52	42
2XL	44	46	54	44

USA	UK	JAPAN	EU	AUSTRALIA
XSM	34	36	44	34
SML	36	38	46	36
MED	38	40	48	38
LRG	40	42	50	40
XLG	42	44	52	42
2XL	44	46	54	44

USA	UK	JAPAN	EU	AUSTRALIA
XSM	34	36	44	34
SML	36	38	46	36
MED	38	40	48	38
LRG	40	42	50	40
XLG	42	44	52	42
2XL	44	46	54	44

USA	UK	JAPAN	EU	AUSTRALIA
XSM	34	36	44	34
SML	36	38	46	36
MED	38	40	48	38
LRG	40	42	50	40
XLG	42	44	52	42
2XL	44	46	54	44

Size Chart

Size Chart

Country/Region

How to Measure

Size Chart

Size Chart

Country/Region

How to Measure

Size Chart

Size Chart

Country/Region

How to Measure

Size Chart

Size Chart

Country/Region

How to Measure

Size Chart

Size Chart

Country/Region

How to Measure

USA	UK	JAPAN	EU	AUSTRALIA
XSM	34	36	44	34
SML	36	38	46	36
MED	38	40	48	38
LRG	40	42	50	40
XLG	42	44	52	42
2XL	44	46	54	44

USA	UK	JAPAN	EU	AUSTRALIA
XSM	34	36	44	34
SML	36	38	46	36
MED	38	40	48	38
LRG	40	42	50	40
XLG	42	44	52	42
2XL	44	46	54	44

USA	UK	JAPAN	EU	AUSTRALIA
XSM	34	36	44	34
SML	36	38	46	36
MED	38	40	48	38
LRG	40	42	50	40
XLG	42	44	52	42
2XL	44	46	54	44