SHARK FIN COUP

Dive into style with the newest addition to our performance aloha shirts.
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Kahala x Lucky Olelo

A Hawai'i tattoo artist makes his mark on an original aloha shirt.
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GRAPHIC TEES

New graphic tee styles have arrived.
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LIMITED EDITION

DUKE'S PAREO

Our iconic print now available in 2 new colors.
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ELECTRO AHI

Channel the power and speed of the yellowfin tuna.
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New Arrivals
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Shorts
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Kid's
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Collector's Edition
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Best Sellers
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