A Decade to Celebrate

A limited edition shirt for POW! WOW! Hawaiʻi

Ocean Ready

Make a splash in our new arrivals

Hana Hou

Re-introducing a 1950's original

From land to sea

We've got you covered

Off The Map

Explore the road less traveled
New Arrivals
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Face Masks
Set of 4 masks now $12
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Collector's Edition
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Locally Crafted

Made in Hawai‘i

Every aloha shirt tells a story. It is a token of love, friendship and a piece of the aloha spirit that you can carry with you. Since 1936, we have remained committed to crafting the best aloha wear and supporting our community by producing our garments locally.

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