We Go Surf, part of our Kahala x Duke Kahanamoku® collection, pays tribute to Hawai‘i’s most legendary waterman. Featuring hand-drawn silhouettes of traditional Hawaiian surfers, this 1950s heritage print celebrates Duke’s surf legacy.
The vintage-inspired button-down collar and coconut buttons honor traditional aloha shirt silhouettes, while a matched pocket adds a refined touch. The bold, saturated colors are achieved with discharge printing, a technique that extracts dye from the fabric to reveal intricate motifs. Proudly made in Hawai‘i, Duke's Day embodies the Ambassador of Aloha in every stitch.