• 100% Cotton Broadcloth 
• Matched pocket 
• Made in Hawai'i, USA 
• Artwork by Nick Kuchar 
• Machine wash 

"HANA PA'A!" That's the sound of a local fisherman yelling to friends while reeling in the catch of the day.  With a simple two-tone brushstroke technique, we proudly display your favorite trophy fish  — Kahala, Ahi, Aku, and Sailfish.  Reeling In is printed on our durable 100% cotton broadcloth and made with the reverse side of the fabric facing out, softening the print motif and colors. 

• 100% Cotton Broadcloth 
• Matched pocket 
• Made in Hawai'i, USA 
• Machine wash 

• 100% Cotton Broadcloth 
• Matched pocket 
• 1940 heritage print
• Made in Hawai'i, USA 
• Machine wash 

Our super soft tees are perfect for any little grom. Nothing's shocking about pigs in zen when it comes to riding waves, everyone deserves a good surf sesh.

• 60% Cotton / 40% Poly Jersey Knit
• Front graphic print
• Printed in the USA
• Machine wash

The perfect shirt for your little grom, this print by the late John Severson features any surfer's biggest dream. An empty line up and an epic surf forecast with no end in sight.

• 100% Cotton Broadcloth
• John Severson print
• Matched pocket
• Made in Hawaii, USA
• Machine wash

Inspired by the original Tahitian "pareau" or "pareo", Kahala introduced this famous print in the 1960s. As early as 1810, this cotton fabric came from Tahiti and left its impressions on many artists and traveled royalty. French painter Paul Gaugin painted many of his primitive lifestyle pieces with women draped in the bold and colorful pareos. Today the pareo print is an icon, made all the more famous by the success of Kahala's print. One of our longest running designs, we offer this print in 10 fantastic colors for both men and boys. This style is reverse printed for a subdued color effect.

• 100% Cotton Broadcloth
• Print matched front and pocket
• Made in Hawaii, USA
• Machine wash

Each winter, humpback whales or 'Kohola' in Hawaiian, make the 3,000 mile trek from the gulf of Alaska to Hawaii to calve and nurse their young. 'Hohonu' meaning 'depth or deep' in Hawaiian represents their annual voyage to our remote archipelago.

Our peached broadcloth is a durable woven fabric that undergoes a special finishing process. Small fibers on the exterior of the fabric are brushed, creating the peached appearance and soft feel.

• 100% Peached Cotton Broadcloth
• Matched pocket
• Made in Hawaii, USA
• Machine wash

Seek and you shall find a plethora of local fish hiding amongst coral reef. Hidden Sea features Eight Stripe Wrasse, Yellow Striped Coris, Threadfin Butterflyfish, and more. See if you can find them all!

Our cotton broadcloth is a durable woven fabric. By having the reverse side of the fabric facing out, the prints' motifs and colors are softened. Special care is taken when printing to ensure quality and uniformity.

• 100% Cotton Broadcloth
• Matched pocket
• Reverse print
• Made in Hawaii, USA
• Machine wash

Take a trip beneath the surface in our heritage print, Low Tide. Cheerful sea shells and corals will be sure to put a smile on anyones face.

• 100% Cotton Broadcloth
• 1980s Heritage print
• Matched pocket
• Made in Hawaii, USA
• Machine wash

Makai, Hawaiian for "toward the sea" is a collaborative print with Oah'u renown artist Nick Kuchar. Featuring some of his favorite coastal elements, the indigenous naupaka kahakai and hala plants add an organic vibe to this lifestyle print. Visually very different, one has soft rounded leaves with an iconic half-flower shape while the other resembles leathery sword-like leaves. However, their similarities lie in their resilient ability to grow in salt spray, windy, dry and hot conditions, which ultimately allow them to flourish on our coastline.

Nick Kuchar is an Oahu based artist who creates vintage inspired surf and travel art featuring his favorite locations throughout Hawai'i. His creative process takes him around the islands where he looks for inspiration paddling out at surf breaks and going on hikes.

• 100% Cotton Broadcloth
• Peached finish
• Artwork by Nick Kuchar
• Matched pocket
• Made in Hawaii, USA
• Machine wash

Pretty self-explanatory, right? In this simple two-tone print, a school of mighty ahi swirl through the currents of the deep Pacific Ocean. Printed on 100% cotton broadcloth and made in Hawai'i.

Our cotton broadcloth is a durable woven fabric. By having the reverse side of the fabric facing out, the prints' motifs and colors are softened. Special care is taken when printing to ensure quality and uniformity.

• 100% Cotton Broadcloth
• Reverse print
• Matched pocket
• Made in Hawaii, USA
• Machine wash

A lone fisherman, catching waves and fishing for ulua can be found in this wave ridden print.

• 100% Cotton Broadcloth
• Matched pocket
• Made in Hawaii, USA
• Machine wash

Adopted from the sketches of a shaper's production notes, this shirt features vintage and modern surfboards from the eye of the creator. Many shapers believe the surfboard is an extension of the rider and should reflect each rider's individual style. Your little grom will experience the art of the carver from ones who have mastered this sacred art form!

• 48% Rayon / 31% Cotton / 21% Linen
• Matched pocket
• Made in Hawaii, USA
• Machine wash

Watch out for Wana (pronounced vah-nuh)! Fortunately, this one is safe to the touch and one that your little reef explorer will enjoy!

• 48% Rayon/ 31% Cotton / 21% Linen
• 1950's Heritage print
• Made in Hawaii, USA
• Machine wash

Livin' the dream and rollin' with the homies in this super soft tee.

• 60% Cotton / 40% Poly Jersey Knit
• Front graphic print
• Printed in the USA
• Machine wash

No worries up here on the North Shore. Throw a shaka at this shark and keep on movin' in this playful take on beach signs.

• 65% Poly / 35% Cotton Jersey Knit
• Front graphic print
• Printed in the USA
• Machine wash

Get your "Fish On" with this dynamic print. For those of you ready to hook up!, you'll find this cotton broadcloth reel a-lure-ing.

• 100% Cotton Broadcloth
• Matched pocket
• Made in Hawaii, USA
• Machine wash

Adopted from the sketches of a shaper's production notes, this shirt features vintage and modern surfboards from the eye of the creator. Many shapers believe the surfboard is an extension of the rider and should reflect each rider's individual style. Experience the art of the carver with this ode to the ones who have mastered this sacred art form.

• 100% Cotton Lightweight Jersey Knit
• Front and back graphic print
• Printed in the USA
• Machine washable

A 1980's heritage print, Trigger Reef features Hawaii's state fish, the Humuhumunukunukuapua'a - commonly known as a triggerfish. This vibrant and colorful design is softened by the reverse printing method used on the cotton broadcloth canvas. Proudly Made in Hawai'i, Trigger Reef is everything an aloha shirt should be.

• 100% Cotton Broadcloth
• Matched Pocket
• Made in Hawaii, USA
• Machine wash

Our latest collaborative shirt features the plans for a Hawaiian-style surf and skate Hale Kau La'au (treehouse). Designed to look like a graphic novel but read like an instructional manual, this detailed print shows the intricate construction story from panel to panel of this epic aloha shirt.

We're no treehouse experts - lucky for us, our friends at Wooden Wave are. Matt & Roxy Ortiz are the husband and wife art duo who collaborate under the name Wooden Wave. Their playful, hand-drawn aesthetic showcases a whimsical take on draftsmanship, with treehouses being a frequently used subject matter. Born and raised in Hawai'i, Matt and Roxy have a deep appreciation for the islands and the importance of sustainability. By including components that advocate environmental awareness in their sketches, Matt & Roxy share this very important message through a unique and creative vehicle. We are honored to collaborate with them on this very special, Made in Hawaii, aloha shirt.

• 100% Cotton Broadcloth
• Matched Pocket
• Made in Hawaii, USA
• Machine wash

Colorful flying fish sweep playfully across Sea Flight, proudly made in Hawai'i. If you look closely, you'll see the Mokes in the background! Printed on 100% cotton broadcloth, this button up is perfect for adventures on the sea or land.

Our cotton broadcloth is a durable woven fabric. By having the reverse side of the fabric facing out, the prints' motifs and colors are softened. Special care is taken when printing to ensure quality and uniformity.

• 100% Cotton Broadcloth
• Matched front pocket
• Made in Hawaii, USA
• Machine wash

Your little fishing buddy might reel-y like this fish print. He'll be hooked on the all the colorful fishes in this dynamic print!

• 48% Rayon / 31% Cotton / 21% Linen
• Matched pocket
• Made in Hawaii, USA
• Machine wash

A day in the life of Honu. Hawaiian sea turtles are in abundance and having the time of their lives in our latest 100% Japanese Cotton Broadcloth!

• 100% Cotton Broadcloth
• Matched pocket
• Made in Hawaii, USA
• Machine wash

Jump on Santa's sleigh for an island hopping adventure! Jolly Isles features Santa and the gang, enjoying a Hawaiian style Christmas and spreading joy throughout the islands. Jolly Isles is printed on our 100% Cotton Broadcloth and proudly Made in Hawai'i, USA. You and your little man will be the stars of this year's holiday photos!

• 100% Cotton Broadcloth
• Matched Pocket
• Made in Hawaii, USA
• Machine wash

Originally printed in the 1950's by Kahala, Ship to Shore is a heritage print capturing the aura of exploration and adventure, featuring canoes gliding through the ocean on their way to a dreamy, island paradise. Printed on our 100% cotton broadcloth, you'll be setting off on your next expedition in comfort - and style. Proudly printed in Japan, cut & sewn in Hawai'i, USA.

• 100% Cotton Broadcloth
• Matched pocket
• 1950's heritage print
• Made in Hawaii, USA
• Machine washable

Palm trees and setting suns create the perfect aloha vibe in this micro print. Available in our sought after linen cotton blend, this button-up will boost your sunny disposition.

Linen is a popular fabric to wear in warm climates. It is light and breezy and always comfortable. Adding cotton to linen helps to soften the hand of the fabric and makes it more durable.

• 55% Linen / 45% Cotton
• Heavy garment enzyme wash
• Matched Pocket
• Machine wash

Get your island fix with Moku Iki! Meaning "small island", this micro-print is perfect for your mini-me! Featuring hibiscus, dancing hula girls and swaying palms, this design is pure paradise.

Linen is a popular fabric to wear in warm climates. It is light and breezy and always comfortable. Adding cotton to linen helps to soften the hand of the fabric and makes it more durable.

• 55% Linen / 45% Cotton
• Heavy garment enzyme wash
• Matched Pocket
• Machine wash

Have your little guy remember those cherished afternoons spent fishing on the docks. In 100% cotton broadcloth with a peached finish, this durable yet soft shirt will quickly become his favorite!

Our peached broadcloth is a durable woven fabric that undergoes a special finishing process. Small fibers on the exterior of the fabric are brushed, creating the peached appearance and soft feel.

• 100% Cotton Broadcloth
• Peach finish
• Matched pocket
• Made in Hawaii, USA
• Machine wash

"Mini Miro" is available for your mini-me! We re-imagined this iconic heritage print and now our mobile friendly fish are back schooling together in smaller form. Available in our incredible linen cotton blend and perfect for the lil' dude.

Linen is a popular fabric to wear in warm climates. It is light and breezy and always comfortable. Adding cotton to linen helps to soften the hand of the fabric and makes it more durable.

• 55% Linen / 45% Cotton
• Heavy garment enzyme wash
• Matched Pocket
• Machine wash