Flourishing across the Hawaiian islands, ‘ulu is a cherished canoe plant, brought by Polynesian voyagers for its resilience and abundance. Its deep cultural roots and versatility have made it a beloved staple for generations. When unripe, ‘ulu serves as a hearty starch, and when ripe, it transforms into a naturally sweet treat. 'Ulu Pareo is a timeless piece, perfect for the entire ‘ohana.

• 100% Cotton Broadcloth 
• Short sleeve 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i  
• Machine washable

Bring a taste of Hawai’i into your everyday with this vibrant collage celebrating the diverse limu (seaweed) and coral found in Hawai'i’s tropical reefs. A beloved ingredient often sprinkled atop freshly sliced poke, limu is a quintessential Hawai’i flavor as familiar as the trade winds through open windows. Look closely to discover illustrations of the rich variety of these marine plants. This crisp shirt is crafted in our signature Cotton Broadcloth with a matched pocket.

• 100% Cotton Broadcloth 
• Short sleeve 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i  
• Machine washable 

Celebrate community and local pride with the Keep It Kaimuki shirt. This special edition aloha shirt embodies Kaimuki, featuring unique, hand-drawn elements that capture the neighborhood’s essence. The illustrations showcase its beloved landmarks, from historic homes to mango trees and the bustling small businesses of Wai‘alae Avenue. Designed in collaboration with the Keep It Kaimuki grassroots initiative, this shirt is a tribute to Kaimuki’s charm and the local businesses and stories that make it special. 

Made from our signature 100% cotton broadcloth and available in men's and women's styles. Cut and sewn in Honolulu, Hawai'i. 

Learn more about the neighborhood of Kaimuki in our blog post. 

• 100% cotton broadcloth 
• Short sleeve 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i  
• Machine washable 

We've partnered with Helena's Hawaiian Food, a revered household name in traditional Hawaiian cuisine, to create an exclusive collaboration that celebrates their enduring culinary legacy. Established by Helen Chock in 1946, Helena's has earned accolades including the James Beard Award in 2000 for its classic comfort fare, which has become a beloved tradition uniting locals and drawing visitors from near and far.

This limited edition aloha shirt showcases illustrations inspired by Helena's menu favorites, including the renowned pipikaula short ribs, chicken long rice, wrapped lau lau, lomi salmon and the distinctive chili pepper water that sits at every dining table. Crafted from our signature cotton broadcloth, this style is offered in Green and Light Purple—the colors of Helena's poi and squid luau. Proudly cut and sewn in Honolulu, Hawai'i. Available in men's and women's styles.

• 100% Cotton Broadcloth 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i 
• Machine washable 

Introducing Royal Kunia, our second collaboration with Kō Hana Distillers. This unique piece encapsulates the essence of Kō Hana's sprawling sugarcane farms nurtured across Kunia in central Oʻahu. Their lush estate, embracing over 90 varieties of Hawaiian single varietals, provides a unique foundation for their exceptional Kō Hana Hawaiian Agricole Rum.

Crafted from premium 100% cotton broadcloth, Royal Kunia comes in vibrant Blue and Pink. Cut and sewn in Honolulu, Hawaiʻi, this limited-edition piece is available online and in-store for both men and women. 

• 100% Cotton Broadcloth 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i, USA 
• Machine washable 

Inspired by our iconic "silkies" from the 1930's, we partnered with the same Japanese fabric mills that produced our originals to create an exclusive rayon filament, which we then cut and sew in Hawai'i. With improved printing techniques, our camp collar styles have the cool and relaxed look of the original, but with an updated smooth feel. 

For our debut collaboration with menswear designer Todd Snyder, we pulled this 1950s aloha shirt design from the archive. Vintage Pareau draws inspiration from the popular Polynesian pareo-style design characterized by its oversized motifs and simple colors.  
 
The Fern colorway is exclusive to the collaboration, a head-turning choice for the summer. Explore the full collection. 

• 100% Rayon Filament 
• Matched front and pocket 
• One-piece camp collar 
• Kahala 1950's heritage print 
• Made proudly in Hawai'i, USA 
• Machine wash cold, gentle cycle 

Step into the timeless elegance of Senbazuru, a 1940s masterpiece reimagined in our 100% rayon filament camp-collar style. Inspired by Japanese mythology, this shirt showcases the majestic crane, a symbol of longevity and grace. In Japan, the tradition of folding 1000 origami cranes, known as senbazuru, is believed to grant the folder a wish. Today, Senbazuru has evolved into a heartfelt gesture, often given to those facing adversity as a symbol of hope and well-being.  

Inspired by our iconic "silkies" from the 1930s, we partnered with the same Japanese fabric mills that produced our originals to create an exclusive rayon filament, which we then cut and sew in Hawai'i. With improved printing techniques, our camp collar styles have the cool and relaxed look of the original, but with an updated smooth feel.

• 100% Rayon Filament 
• Matched front and pocket 
• One-piece camp collar 
• Kahala 1940s heritage print 
• Made proudly in Hawai'i, USA 
• Machine wash cold, gentle cycle 

Lolo Mahimahi, meaning "crazy mahimahi," embraces the whimsical spirit of the 1950s in a captivating conversational style. This heritage print waves together enchanting elements like playful mermaids, elusive octopus, and spirited mahimahi amidst tangled nets and the roaring surf. Each stroke captures the essence of an era where fun, fantasy, and ocean beauty collide to create a timeless Aloha shirt design.  Available in its original colorway, Burgundy, and our updated colorway, Teal. Made in men's and women's styles.

Inspired by our iconic "silkies" from the 1930s, we partnered with the same Japanese fabric mills that produced our originals to create an exclusive 100% rayon filament, which we then cut and sew in Hawai'i. With improved printing techniques, our camp collar styles have the cool and relaxed look of the original, but with an updated smooth feel. 

• 100% Rayon Filament 
• Matched front and pocket 
• One-piece camp collar 
• Kahala 1950s heritage print 
• Made proudly in Hawai'i, USA 
• Machine wash cold, gentle cycle 

Inspired by our iconic "silkies" from the 1930's, we partnered with the same Japanese fabric mills that produced our originals to create an exclusive rayon filament, which we then cut and sew in Hawai'i. With improved printing techniques, our camp collar styles have the cool and relaxed look of the original, but with an updated smooth feel. 

For our debut collaboration with menswear designer Todd Snyder, we pulled this 1940s aloha shirt design from the archive. Tranquility is a nod to the Japanese fabrics from summer yukatas that were patchworked to form the very first aloha shirts. 
 
The Coral colorway is exclusive to the collaboration, a head-turning choice for the summer. Explore the full collection. 

• 100% Rayon Filament 
• Matched front and pocket 
• One-piece camp collar 
• Kahala 1940's heritage print 
• Made proudly in Hawai'i, USA 
• Machine wash cold, gentle cycle 

Step into the timeless elegance of Senbazuru, a 1940s masterpiece reimagined in our 100% rayon filament camp-collar style. Inspired by Japanese mythology, this shirt showcases the majestic crane, a symbol of longevity and grace. In Japan, the tradition of folding 1000 origami cranes, known as senbazuru, is believed to grant the folder a wish. Today, Senbazuru has evolved into a heartfelt gesture, often given to those facing adversity as a symbol of hope and well-being.  

Inspired by our iconic "silkies" from the 1930s, we partnered with the same Japanese fabric mills that produced our originals to create an exclusive rayon filament, which we then cut and sew in Hawai'i. With improved printing techniques, our camp collar styles have the cool and relaxed look of the original, but with an updated smooth feel.

• 100% Rayon Filament 
• Matched front and pocket 
• One-piece camp collar 
• Kahala 1940s heritage print 
• Made proudly in Hawai'i, USA 
• Machine wash cold, gentle cycle 

Inspired by our iconic "silkies" from the 1930's, we partnered with the same Japanese fabric mills that produced our originals to create an exclusive rayon filament, which we then cut and sew in Hawai'i. With improved printing techniques, our camp collar styles have the cool and relaxed look of the original, but with an updated smooth feel. 

For our debut collaboration with menswear designer Todd Snyder, we pulled this 1950s aloha shirt design from the archive. Vintage Pareau draws inspiration from the popular Polynesian pareo-style design characterized by its oversized motifs and simple colors.  
 
The Fern colorway is exclusive to the collaboration, a head-turning choice for the summer. Explore the full collection. 

• 100% Rayon Filament 
• Matched front and pocket 
• One-piece camp collar 
• Kahala 1950's heritage print 
• Made proudly in Hawai'i, USA 
• Machine wash cold, gentle cycle 

Lolo Mahimahi, meaning "crazy mahimahi," embraces the whimsical spirit of the 1950s in a captivating conversational style. This heritage print waves together enchanting elements like playful mermaids, elusive octopus, and spirited mahimahi amidst tangled nets and the roaring surf. Each stroke captures the essence of an era where fun, fantasy, and ocean beauty collide to create a timeless Aloha shirt design.  Available in its original colorway, Burgundy, and our updated colorway, Teal. Made in men's and women's styles.

Inspired by our iconic "silkies" from the 1930s, we partnered with the same Japanese fabric mills that produced our originals to create an exclusive 100% rayon filament, which we then cut and sew in Hawai'i. With improved printing techniques, our camp collar styles have the cool and relaxed look of the original, but with an updated smooth feel. 

• 100% Rayon Filament 
• Matched front and pocket 
• One-piece camp collar 
• Kahala 1950s heritage print 
• Made proudly in Hawai'i, USA 
• Machine wash cold, gentle cycle