Flourishing across the Hawaiian islands, ‘ulu is a cherished canoe plant, brought by Polynesian voyagers for its resilience and abundance. Its deep cultural roots and versatility have made it a beloved staple for generations. When unripe, ‘ulu serves as a hearty starch, and when ripe, it transforms into a naturally sweet treat. 'Ulu Pareo is a timeless piece, perfect for the entire ‘ohana.

• 100% Cotton Broadcloth 
• Short sleeve 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i  
• Machine washable

Step into a neighborhood flower shop in Hawai‘i, where tropical blooms—torch ginger, bird of paradise, and anthuriums—are bundled into vibrant bouquets, each one a gesture of care and connection. Flowers For You is a nod to these timeless island spaces—places of warmth, craft, and quiet generosity.

Inspired by the rich tradition of floral gifting, this reverse-print cotton broadcloth shirt captures the spirit of sharing—whether it’s a lei on May Day or a bouquet for someone special. Crafted in Hawai‘i from 100% cotton broadcloth, Flowers For You is made for moments that matter.

• 100% Cotton Broadcloth 
• Button-down collar  
• Short sleeve 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i  
• Machine washable 

Bring a taste of Hawai’i into your everyday with this vibrant collage celebrating the diverse limu (seaweed) and coral found in Hawai'i’s tropical reefs. A beloved ingredient often sprinkled atop freshly sliced poke, limu is a quintessential Hawai’i flavor as familiar as the trade winds through open windows. Look closely to discover illustrations of the rich variety of these marine plants. This crisp shirt is crafted in our signature Cotton Broadcloth with a matched pocket.

• 100% Cotton Broadcloth 
• Short sleeve 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i  
• Machine washable 

The Aloha Oʻahu shirt highlights Nick Kuchar’s signature vintage-inspired style, bringing Oʻahu’s beauty and heritage to life with iconic island scenes and a palette of soft, timeless tones. This style is made from our signature reverse cotton broadcloth and is available in menʻs, womenʻs and kidsʻ styles in Water and Pua. Cut and sewn in Honolulu, Hawaiʻi. 
 

Based in Hawaiʻi, Nick Kuchar’s art draws inspiration from the nostalgia of early surf culture and its classic color schemes. His designs effortlessly blend retro aesthetics with a profound admiration for Hawai‘i’s natural landscapes and cultural legacy. 

Elements of Oʻahu come alive on this design: 

• The ‘Ilima lei is made of the ʻilima flower, which represents the island of Oʻahu 
• The serene beauty of Maunalua Bay, with horses and ʻAʻeo birds set against a tranquil backdrop. 
• Pipeline’s rolling surf, with the majestic Kaʻena Point in view. 
• Windward outrigger canoes, a celebration of tradition and adventure. 
• The timeless tradition of longboard surfing in Waikīkī, honoring its roots as a cherished practice that embodies the spirit of aloha.

• 100% cotton broadcloth 
• Short sleeve 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i  
• Machine washable 

Celebrate community and local pride with the Keep It Kaimuki shirt. This special edition aloha shirt embodies Kaimuki, featuring unique, hand-drawn elements that capture the neighborhood’s essence. The illustrations showcase its beloved landmarks, from historic homes to mango trees and the bustling small businesses of Wai‘alae Avenue. Designed in collaboration with the Keep It Kaimuki grassroots initiative, this shirt is a tribute to Kaimuki’s charm and the local businesses and stories that make it special. 

Made from our signature 100% cotton broadcloth and available in men's and women's styles. Cut and sewn in Honolulu, Hawai'i. 

Learn more about the neighborhood of Kaimuki in our blog post. 

• 100% cotton broadcloth 
• Short sleeve 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i  
• Machine washable 

A sign you're in the Hawaiian tropics is the strong sweet fragrant smell of kahili ginger. Our new arrival Kahili Valley captures the tower of yellow flowers and bold foliage in a striking vertical design.

Crafted from lightweight and breathable 100% cotton broadcloth, Kahili Valley is perfect for those balmy spring days. Choose from two colorways, Hunter Green and Burgundy. Available in men's and women's styles. Cut and sewn with care in Honolulu, Hawai‘i.

• 100% Cotton Broadcloth 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i 
• Machine washable 

We've partnered with Helena's Hawaiian Food, a revered household name in traditional Hawaiian cuisine, to create an exclusive collaboration that celebrates their enduring culinary legacy. Established by Helen Chock in 1946, Helena's has earned accolades including the James Beard Award in 2000 for its classic comfort fare, which has become a beloved tradition uniting locals and drawing visitors from near and far.

This limited edition aloha shirt showcases illustrations inspired by Helena's menu favorites, including the renowned pipikaula short ribs, chicken long rice, wrapped lau lau, lomi salmon and the distinctive chili pepper water that sits at every dining table. Crafted from our signature cotton broadcloth, this style is offered in Green and Light Purple—the colors of Helena's poi and squid luau. Proudly cut and sewn in Honolulu, Hawai'i. Available in men's and women's styles.

• 100% Cotton Broadcloth 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i 
• Machine washable 

Step into the rhythm of Hawai'I with our Aloha 'Oe rayon filament Collector's Edition shirt. Originally a 1940s print, the traditions of hula, mele (song), and oli (chant), depicted by lei and the ukulele, come to life across our 100% rayon filament. These powerful storytelling methods of Hawai'i share the unique history and culture of our islands. 

Inspired by our iconic "silkies" from the 1930's, we partnered with the same Japanese fabric mills that produced our originals to create an exclusive 100% rayon filament, which we then cut and sew in Hawai'i. With improved printing techniques, our camp collar styles have the cool and relaxed look of the original, but with an updated smooth feel.

• 100% Rayon Filament 
• Matched front and pocket 
• One piece camp collar 
• Kahala 1940s heritage print 
• Made proudly in Hawai'i, USA 
• Machine wash cold, gentle cycle 

Catch a glimpse of the original 1940s aloha shirt and other styles from the Kahala archive at the Fashioning Aloha exhibition at Honolulu Museum of Art, open from April 12th till September 1st. Click here to learn more.

Lolo Mahimahi, meaning "crazy mahimahi," embraces the whimsical spirit of the 1950s in a captivating conversational style. This heritage print waves together enchanting elements like playful mermaids, elusive octopus, and spirited mahimahi amidst tangled nets and the roaring surf. Each stroke captures the essence of an era where fun, fantasy, and ocean beauty collide to create a timeless Aloha shirt design.  Available in its original colorway, Burgundy, and our updated colorway, Teal. Made in men's and women's styles.

Inspired by our iconic "silkies" from the 1930s, we partnered with the same Japanese fabric mills that produced our originals to create an exclusive 100% rayon filament, which we then cut and sew in Hawai'i. With improved printing techniques, our camp collar styles have the cool and relaxed look of the original, but with an updated smooth feel. 

• 100% Rayon Filament 
• Matched front and pocket 
• One-piece camp collar 
• Kahala 1950s heritage print 
• Made proudly in Hawai'i, USA 
• Machine wash cold, gentle cycle 

Step into the timeless elegance of Senbazuru, a 1940s masterpiece reimagined in our 100% rayon filament camp-collar style. Inspired by Japanese mythology, this shirt showcases the majestic crane, a symbol of longevity and grace. In Japan, the tradition of folding 1000 origami cranes, known as senbazuru, is believed to grant the folder a wish. Today, Senbazuru has evolved into a heartfelt gesture, often given to those facing adversity as a symbol of hope and well-being.  

Inspired by our iconic "silkies" from the 1930s, we partnered with the same Japanese fabric mills that produced our originals to create an exclusive rayon filament, which we then cut and sew in Hawai'i. With improved printing techniques, our camp collar styles have the cool and relaxed look of the original, but with an updated smooth feel.

• 100% Rayon Filament 
• Matched front and pocket 
• One-piece camp collar 
• Kahala 1940s heritage print 
• Made proudly in Hawai'i, USA 
• Machine wash cold, gentle cycle 

Inspired by our iconic "silkies" from the 1930's, we partnered with the same Japanese fabric mills that produced our originals to create an exclusive rayon filament, which we then cut and sew in Hawai'i. With improved printing techniques, our camp collar styles have the cool and relaxed look of the original, but with an updated smooth feel. 

For our debut collaboration with menswear designer Todd Snyder, we pulled this 1950s aloha shirt design from the archive. Vintage Pareau draws inspiration from the popular Polynesian pareo-style design characterized by its oversized motifs and simple colors.  
 
The Fern colorway is exclusive to the collaboration, a head-turning choice for the summer. Explore the full collection. 

• 100% Rayon Filament 
• Matched front and pocket 
• One-piece camp collar 
• Kahala 1950's heritage print 
• Made proudly in Hawai'i, USA 
• Machine wash cold, gentle cycle 

Introducing our King Protea, an homage to the majestic flower. Known as the king of all proteas, this iconic bloom is native to South Africa and stands tall as a symbol of strength, beauty, and resilience. Our 1990s archive print showcases the linework of the blooms across our 100% cotton broadcloth. Available in Grey and Blue colorways. 

• 100% Cotton Broadcloth 
• 1990s archive print 
• Buttondown collar 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i 
• Machine washable 

Introducing Maui Wreath, featuring arrangements of blooming proteas - a tropical floral commonly seen in Maui. This classic heritage design from the 1980s is now available in styles for both men and women. Made with our premium 100% cotton broadcloth fabric, this shirt offers a comfortable and breathable fit. Perfect for any occasion, whether it's a casual day out or a special event.  

• 100% Cotton Broadcloth 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i 
• Machine washable 

Inspired by our iconic "silkies" from the 1930's, we partnered with the same Japanese fabric mills that produced our originals to create an exclusive rayon filament, which we then cut and sew in Hawai'i. With improved printing techniques, our camp collar styles have the cool and relaxed look of the original, but with an updated smooth feel. 

For our debut collaboration with menswear designer Todd Snyder, we pulled this 1940s aloha shirt design from the archive. Tranquility is a nod to the Japanese fabrics from summer yukatas that were patchworked to form the very first aloha shirts. 
 
The Coral colorway is exclusive to the collaboration, a head-turning choice for the summer. Explore the full collection. 

• 100% Rayon Filament 
• Matched front and pocket 
• One-piece camp collar 
• Kahala 1940's heritage print 
• Made proudly in Hawai'i, USA 
• Machine wash cold, gentle cycle 

Step into the timeless elegance of Senbazuru, a 1940s masterpiece reimagined in our 100% rayon filament camp-collar style. Inspired by Japanese mythology, this shirt showcases the majestic crane, a symbol of longevity and grace. In Japan, the tradition of folding 1000 origami cranes, known as senbazuru, is believed to grant the folder a wish. Today, Senbazuru has evolved into a heartfelt gesture, often given to those facing adversity as a symbol of hope and well-being.  

Inspired by our iconic "silkies" from the 1930s, we partnered with the same Japanese fabric mills that produced our originals to create an exclusive rayon filament, which we then cut and sew in Hawai'i. With improved printing techniques, our camp collar styles have the cool and relaxed look of the original, but with an updated smooth feel.

• 100% Rayon Filament 
• Matched front and pocket 
• One-piece camp collar 
• Kahala 1940s heritage print 
• Made proudly in Hawai'i, USA 
• Machine wash cold, gentle cycle