Made in Hawai'i
We are family owned, community minded and committed to manufacturing the majority of our collection locally. After all, an aloha shirt made here in Hawai'i means something special.
2026 marks the Year of the Horse, and there’s no better way to celebrate than with the limited-production Paniolo aloha shirt. Named for Hawaiʻi’s cowboys, this design honors a proud legacy that began in the early 1800s when King Kamehameha III invited Mexican vaqueros to teach the art of ranching. Today, paniolo culture still thrives across the islands, from the pastures of Waimea to the rolling hills of Maui. Crafted from breathable cotton broadcloth in a rich emerald hue, this shirt brings timeless aloha to any occasion, from a day in the country to weekend gatherings in town. Available in Men's and Boy's sizes.
Measurements are based on the body
| Size | Neck | Chest | Waist | Sleeve |
|---|---|---|---|---|
| XSM | 14 | 33 - 35 | 28 | 32 |
| SML | 15 | 36 - 38 | 29 - 31 | 32 - 33 |
| MED | 16 | 39 - 41 | 32 - 34 | 33 - 34 |
| LRG | 17 | 42 - 44 | 35 - 37 | 34 - 35 |
| XLG | 18 | 45 - 48 | 38 - 41 | 35 - 36 |
| 2XL | 19 | 49 - 51 | 42 - 45 | 36 ½ |
| 3XL | 20 | 52 - 55 | 46 - 49 | 37 |
| Size | Neck | Chest | Waist | Sleeve |
|---|---|---|---|---|
| XSM | 36 | 84 - 89 | 71 | 81 |
| SML | 38 | 91 - 97 | 74 - 79 | 81 - 84 |
| MED | 41 | 99 - 104 | 81 - 86 | 84 - 86 |
| LRG | 43 | 107 - 112 | 89 - 94 | 86 - 89 |
| XLG | 46 | 114 - 122 | 97 - 104 | 89 - 91 |
| 2XL | 48 | 124 - 130 | 107 - 114 | 93 |
| 3XL | 51 | 132 - 140 | 117 - 124 | 94 |
| USA | UK | JAPAN | EU | AUSTRALIA |
|---|---|---|---|---|
| XSM | 34 | 36 | 44 | 34 |
| SML | 36 | 38 | 46 | 36 |
| MED | 38 | 40 | 48 | 38 |
| LRG | 40 | 42 | 50 | 40 |
| XLG | 42 | 44 | 52 | 42 |
| 2XL | 44 | 46 | 54 | 44 |
ANeck
Measure around the base of the neck. Allow a little space for a comfortable fit.
BChest
Measure around the fullest part below armpit
CWaist
Measure around the natural waist line
DSleeve
Measure Slightly bend elbow. Measure from center back of neck to shoulder. to bottom of wrist bone.
Still have questions? Contact Us
The original aloha shirt
since 1936
Founded in Honolulu, Hawai’i in 1936 by George Brangier and Nat Norfleet, we are the oldest operating apparel company in Hawai‘i and the first brand to manufacture aloha shirts.
Made in Hawai'i
We are family owned, community minded and committed to manufacturing the majority of our collection locally. After all, an aloha shirt made here in Hawai'i means something special.
Designs that stand the test of time
Heritage Prints
Our designs celebrate the things that influence us, from everything above and below our ocean's surface. Each season, we hand select a few favored prints from our archives and reimagine them with the look and feel of today.