Made in Hawai'i
We are family owned, community minded and committed to manufacturing the majority of our collection locally. After all, an aloha shirt made here in Hawai'i means something special.
We've partnered with Helena's Hawaiian Food, a revered household name in traditional Hawaiian cuisine, to create an exclusive collaboration that celebrates their enduring culinary legacy. Established by Helen Chock in 1946, Helena's has earned accolades including the James Beard Award in 2000 for its classic comfort fare, which has become a beloved tradition uniting locals and drawing visitors from near and far.
This limited edition aloha shirt showcases illustrations inspired by Helena's menu favorites, including the renowned pipikaula short ribs, chicken long rice, wrapped lau lau, lomi salmon and the distinctive chili pepper water that sits at every dining table. Crafted from our signature cotton broadcloth, this style is offered in Green and Light Purple—the colors of Helena's poi and squid luau. Proudly cut and sewn in Honolulu, Hawai'i. Available in men's and women's styles.
Size | 00 | 0 | 2 | 4 | 6 | 8 | 10 | 12 | 14 |
XXS | XS | S | M | L | XL | ||||
BUST | 32 | 33 | 34 | 35 | 36 | 37 | 38½ | 40 | 41½ |
WAIST | 24½ | 25½ | 26½ | 27½ | 28½ | 29½ | 31½ | 32½ | 34 |
LOW HIP | 34 | 35 | 36 | 37 | 38 | 39 | 40½ | 42 | 43½ |
ANKLE LENGTH | 26 | 26 | 27 | 28 | 28 | 28 | 28 | 28 | 28 |
REG. INSEAM | 29 | 29 | 30 | 31 | 31 | 31 | 31 | 31 | 31 |
Size | 00 | 0 | 2 | 4 | 6 | 8 | 10 | 12 | 14 |
XXS | XS | S | M | L | XL | ||||
BUST | 81 | 84 | 86 | 89 | 91 | 94 | 98 | 102 | 105 |
WAIST | 62 | 64 | 67 | 70 | 72 | 75 | 79 | 83 | 86 |
LOW HIP | 86 | 89 | 91 | 94 | 97 | 99 | 103 | 107 | 110 |
ANKLE LENGTH | 66 | 66 | 69 | 71 | 71 | 71 | 71 | 71 | 71 |
REG. INSEAM | 74 | 74 | 76 | 79 | 79 | 79 | 79 | 79 | 79 |
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The original aloha shirt
since 1936
Founded in Honolulu, Hawai’i in 1936 by George Brangier and Nat Norfleet, we are the oldest operating apparel company in Hawai‘i and the first brand to manufacture aloha shirts.
Made in Hawai'i
We are family owned, community minded and committed to manufacturing the majority of our collection locally. After all, an aloha shirt made here in Hawai'i means something special.
Designs that stand the test of time
Heritage Prints
Our designs celebrate the things that influence us, from everything above and below our ocean's surface. Each season, we hand select a few favored prints from our archives and reimagine them with the look and feel of today.