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As early as 1810, this cotton fabric came from Tahiti and left its impressions on many artists and traveled royalty. French painter Paul Gauguin painted many of his primitive lifestyle pieces with women draped in the bold and colorful pareos. As a forerunner to the traditional tapa cloth, pareo made its way to the shores of the Hawaiian islands in the early 1930's, and its unique hand painted likeness continues in this Duke's Pareo design, with subtle pineapple and floral imagery. Printed on the reverse side for a vintage look.

Our cotton broadcloth is a durable woven fabric. By having the reverse side of the fabric facing out, the prints' motifs and colors are softened. Special care is taken when printing to ensure quality and uniformity.

• 100% Cotton Broadcloth
• Kahala 1960's heritage print
• Matched pocket
• Made in Hawaii, USA
• Machine wash

'Ulu, more commonly known as Breadfruit is the central motif in our pattern for Kaiaulu, which translates to 'community, or village'. As a canoe crop, 'ulu holds significant cultural meaning for Hawaiians because of all that the plant provided for : a staple food, important source of medicine, wood for building, and fiber for kapa making. It is a plant around which so much of the community gathers and connects. Who is most like the 'ulu plant in your community?

• 100% Japanese Cotton Broadcloth
• Matched pocket
• Made in Hawaii, USA
• Machine wash

A 1980's heritage print, Trigger Reef features Hawaii's state fish, the Humuhumunukunukuapua'a - commonly known as a triggerfish. This vibrant and colorful design is softened by the reverse printing method used on the cotton broadcloth canvas. Proudly Made in Hawai'i, Trigger Reef is everything an aloha shirt should be.

• 100% Cotton Broadcloth
• Made in Hawaii, USA
• Machine wash

Our second collaborative shirt with mural artist Kamea Hadar features his artwork of goddess-like female figures. Although Kamea's work is based in traditional portraiture, it has evolved off of the canvas to large scale murals and installations that be found in cities around the world.

Kamea, who is also Co-Lead Director of POW!WOW! Hawai'i, describes his inspiration for the Goddess series as "captivating female figures symbolizing the perfect human forms we strive to be. While looking in every direction, we are surrounded by one another and also by nature. The lei po'o, or "head lei" that each figure dons is made up of native flora and represents the land it grows from. Like rain water falling from a mountain top, flowing hair cascades from underneath the lei to the top of another figure, representing the cycle of fresh water and of life."

• 100% Cotton Broadcloth
• Matched pocket
• Made in Hawaii, USA
• Artwork by Kamea Hadar
• Machine wash

Schools of reef fish collide with a textured geometric pattern, blending in to create our head-turning camo print, Fish Scales. Offered in two punchy colorways, Coral and Charcoal, on our peached cotton broadcloth fabric, this standout style is cut and sewn right here in Honolulu, Hawai'i.

• 100% Cotton Broadcloth 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawaii, USA 
• Machine washable 

• 100% Cotton Broadcloth 
• Made in Hawaii, USA 
• 1950's Heritage print 

• 100% Cotton Broadcloth 
• Matched pocket 
• 1940's heritage print
• Made in Hawai'i, USA 
• Machine wash 

• 100% Cotton Broadcloth 
• Matched pocket 
• Made in Hawai'i, USA 
• Machine wash 

"HANA PA'A!" That's the sound of a local fisherman yelling to friends while reeling in the catch of the day.  With a simple two-tone brushstroke technique, we proudly display your favorite trophy fish  — Kahala, Ahi, Aku, and the Sailfish.  Reeling In is printed on our durable 100% cotton broadcloth. 

• 100% Cotton Broadcloth 
• Matched pocket 
• Made in Hawai'i, USA 
• Machine wash 

A soft brushstroke technique pairs with our famous reverse print broadcloth in this 1980's throwback print.

• 100% Cotton Broadcloth
• Matched pocket
• Made in Hawaii, USA
• 1980's Heritage print
• Machine wash

A lone fisherman, catching waves and fishing for ulua can be found in this wave ridden print.

• 100% Cotton Broadcloth
• Matched pocket
• Made in Hawaii, USA
• Machine wash

Leilani, meaning 'heavenly flower' in Hawaiian, features hibiscus blooms surrounded by garlands of puakenikeni, one of the sweetest smelling flowers in the islands. One whiff of these little guys, and you'll think you're in heaven too. Proudly made in Hawai'i, Leilani is ready to be your new Aloha Friday uniform.

• 100% Cotton Broadcloth
• Made in Hawaii, USA
• Machine wash

• 100% Japanese Cotton Broadcloth 
• Matched pocket 
• 1980's heritage print 
• Made in Hawaii, USA 
• Machine wash 

• 100% Cotton Broadcloth
• Matched pocket
• Made in Hawaii, USA
• Machine wash

On the surface, Hawai'i seems to be known for endless sand beaches, crystal clear water and reefs. However, if you head "mauka," or toward the mountains, you'll find an 'aina equally as inviting. In our second collaborative print with Oahu based artist Nick Kuchar, several elements synonymous to daily inland culture can be found. Lo'ulu palms sway while kalo (taro) and mai'a (banana) are farmed, with the beauty of Hawai'i's boundless waterfalls cascading in the background.

Nick Kuchar is an Oahu based artist who creates vintage inspired surf and travel art featuring his favorite locations throughout Hawai'i. His creative process takes him around the islands where he looks for inspiration paddling out at surf breaks and going on hikes.

Our peached broadcloth is a durable woven fabric that undergoes a special finishing process. Small fibers on the exterior of the fabric are brushed, creating the peached appearance and soft feel.

• 100% Cotton Broadcloth
• Peached finish
• Artwork by Nick Kuchar
• Matched pocket
• Made in Hawaii, USA
• Machine wash

We are stoked to introduce "Goddess," our first collaborative shirt with mural artist Kamea Hadar. Hadar is co-director of POW! WOW! Hawaii, an ultra-creative art and music festival held every February in Honolulu's most progressive neighborhood, Kaka'ako. Although Kamea's work is based in traditional portraiture, it has evolved off of the canvas to large scale murals and installations that be found in cities around the world.

This cotton broadcloth features Goddess-like female figures, symbolizing the perfect human forms we strive to be. While looking in every direction, we are surrounded by one another and also by nature. The lei po'o, or "head lei" that each figure dons is made up of native flora and represents the land it grows from. Like rain water falling from a mountain top, flowing hair cascades from underneath the lei to the top of another figure, representing the cycle of fresh water and of life.

• 100% Cotton Broadcloth
• Kamea Hadar print
• Matched pocket
• Made in Hawaii, USA
• Machine wash

The 80's called, and we answered. Big shade will keep you cool and keep you looking cooler.

Our cotton broadcloth is a durable woven fabric. By having the reverse side of the fabric facing out, the prints' motifs and colors are softened. Special care is taken when printing to ensure quality and uniformity.

• 100% Cotton Broadcloth
• Matched pocket
• 1980's heritage print
• Made in Hawaii, USA
• Machine wash

• 100% Cotton Broadcloth
• Matched pocket
• Made in Hawaii, USA
• Machine wash

• 100% Cotton Broadcloth
• Matched pocket
• 1950's heritage print
• Made in Hawaii, USA
• Machine washable