Made in Hawai'i
We are family owned, community minded and committed to manufacturing the majority of our collection locally. After all, an aloha shirt made here in Hawai'i means something special.
We Go Surf, part of our Kahala x Duke Kahanamoku® collection, pays tribute to Hawai‘i’s most legendary waterman. Featuring hand-drawn silhouettes of traditional Hawaiian surfers, this 1950s heritage print celebrates Duke’s surf legacy.
The vintage-inspired button-down collar and coconut buttons honor traditional aloha shirt silhouettes, while a matched pocket adds a refined touch. The bold, saturated colors are achieved with discharge printing, a technique that extracts dye from the fabric to reveal intricate motifs. Proudly made in Hawai‘i, Duke's Day embodies the Ambassador of Aloha in every stitch.
Measurements are based on the body
| Size | Neck | Chest | Waist | Sleeve |
|---|---|---|---|---|
| XSM | 14 | 33 - 35 | 28 | 32 |
| SML | 15 | 36 - 38 | 29 - 31 | 32 - 33 |
| MED | 16 | 39 - 41 | 32 - 34 | 33 - 34 |
| LRG | 17 | 42 - 44 | 35 - 37 | 34 - 35 |
| XLG | 18 | 45 - 48 | 38 - 41 | 35 - 36 |
| 2XL | 19 | 49 - 51 | 42 - 45 | 36 ½ |
| 3XL | 20 | 52 - 55 | 46 - 49 | 37 |
| Size | Neck | Chest | Waist | Sleeve |
|---|---|---|---|---|
| XSM | 36 | 84 - 89 | 71 | 81 |
| SML | 38 | 91 - 97 | 74 - 79 | 81 - 84 |
| MED | 41 | 99 - 104 | 81 - 86 | 84 - 86 |
| LRG | 43 | 107 - 112 | 89 - 94 | 86 - 89 |
| XLG | 46 | 114 - 122 | 97 - 104 | 89 - 91 |
| 2XL | 48 | 124 - 130 | 107 - 114 | 93 |
| 3XL | 51 | 132 - 140 | 117 - 124 | 94 |
| USA | UK | JAPAN | EU | AUSTRALIA |
|---|---|---|---|---|
| XSM | 34 | 36 | 44 | 34 |
| SML | 36 | 38 | 46 | 36 |
| MED | 38 | 40 | 48 | 38 |
| LRG | 40 | 42 | 50 | 40 |
| XLG | 42 | 44 | 52 | 42 |
| 2XL | 44 | 46 | 54 | 44 |
ANeck
Measure around the base of the neck. Allow a little space for a comfortable fit.
BChest
Measure around the fullest part below armpit
CWaist
Measure around the natural waist line
DSleeve
Measure Slightly bend elbow. Measure from center back of neck to shoulder. to bottom of wrist bone.
Still have questions? Contact Us
The original aloha shirt
since 1936
Founded in Honolulu, Hawai’i in 1936 by George Brangier and Nat Norfleet, we are the oldest operating apparel company in Hawai‘i and the first brand to manufacture aloha shirts.
Made in Hawai'i
We are family owned, community minded and committed to manufacturing the majority of our collection locally. After all, an aloha shirt made here in Hawai'i means something special.
Designs that stand the test of time
Heritage Prints
Our designs celebrate the things that influence us, from everything above and below our ocean's surface. Each season, we hand select a few favored prints from our archives and reimagine them with the look and feel of today.