Step into a neighborhood flower shop in Hawai‘i, where tropical blooms—torch ginger, bird of paradise, and anthuriums—are bundled into vibrant bouquets, each one a gesture of care and connection. Flowers For You is a nod to these timeless island spaces—places of warmth, craft, and quiet generosity.

Inspired by the rich tradition of floral gifting, this reverse-print cotton broadcloth shirt captures the spirit of sharing—whether it’s a lei on May Day or a bouquet for someone special. Crafted in Hawai‘i from 100% cotton broadcloth, Flowers For You is made for moments that matter.

• 100% Cotton Broadcloth 
• Button-down collar  
• Short sleeve 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i  
• Machine washable 

The Aloha Oʻahu shirt highlights Nick Kuchar’s signature vintage-inspired style, bringing Oʻahu’s beauty and heritage to life with iconic island scenes and a palette of soft, timeless tones. This style is made from our signature reverse cotton broadcloth and is available in menʻs, womenʻs and kidsʻ styles in Water and Pua. Cut and sewn in Honolulu, Hawaiʻi. 
 

Based in Hawaiʻi, Nick Kuchar’s art draws inspiration from the nostalgia of early surf culture and its classic color schemes. His designs effortlessly blend retro aesthetics with a profound admiration for Hawai‘i’s natural landscapes and cultural legacy. 

Elements of Oʻahu come alive on this design: 

• The ‘Ilima lei is made of the ʻilima flower, which represents the island of Oʻahu 
• The serene beauty of Maunalua Bay, with horses and ʻAʻeo birds set against a tranquil backdrop. 
• Pipeline’s rolling surf, with the majestic Kaʻena Point in view. 
• Windward outrigger canoes, a celebration of tradition and adventure. 
• The timeless tradition of longboard surfing in Waikīkī, honoring its roots as a cherished practice that embodies the spirit of aloha.

• 100% cotton broadcloth 
• Short sleeve 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i  
• Machine washable 

Celebrate community and local pride with the Keep It Kaimuki shirt. This special edition aloha shirt embodies Kaimuki, featuring unique, hand-drawn elements that capture the neighborhood’s essence. The illustrations showcase its beloved landmarks, from historic homes to mango trees and the bustling small businesses of Wai‘alae Avenue. Designed in collaboration with the Keep It Kaimuki grassroots initiative, this shirt is a tribute to Kaimuki’s charm and the local businesses and stories that make it special. 

Made from our signature 100% cotton broadcloth and available in men's and women's styles. Cut and sewn in Honolulu, Hawai'i. 

Learn more about the neighborhood of Kaimuki in our blog post. 

• 100% cotton broadcloth 
• Short sleeve 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i  
• Machine washable 

In the Asian style of tattooing, a combination of snakes and chrysanthemum is often used to symbolize the balance between strength and beauty, power and serenity, and the duality of life and death. The intricate design is illustrated across our premium 100% cotton broadcloth in Navy for the women’s blouse, resulting in a stunning and versatile aloha shirt.  

Lucky Olelo, the born and raised O‘ahu tattoo artist, has been perfecting his craft for over 25 years. With roots in graffiti art and an unquenchable curiosity for the tattooing process, Lucky has established himself as a maverick in the contemporary Asian style of tattooing through his studio, Soul Signature Tattoo.  

Read more about Lucky on the blog. 

• 100% Cotton Broadcloth 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i 
• Machine washable 

Introducing the Hale Kou aloha shirt, a collaboration with Honolulu-based artist Solario. With his distinct retro style, Solario brings to life the historical landmarks of Honolulu in this unique print. Hale Kou pays homage to the area once called "Kou" in ancient times, the land fronting Honolulu Harbor where Downtown and Chinatown now reside.

The Hale Kou design in the women’s style is offered in the Sunset colorway, inspired by the vibrant hues of O‘ahu’s ‘Ilima flower, the island’s official flower. 

The print highlights iconic historical buildings of Honolulu, including : 

Ali‘iolani Hale (1874): Originally designed as a palace for Kamehameha V, this former government building now serves as a symbol of the Kingdom of Hawaii’s architectural legacy. 

Iolani Palace (1879): The royal residence of Kamehameha III and home to Hawai‘i’s monarchy. 

Aloha Tower (1926): Once a lighthouse, Aloha Tower remains a beloved landmark of Honolulu Harbor. 

Hawaii Theatre (1922): Dubbed the “Pride of the Pacific,” this theatre stands as a cultural icon, equal to any on the West Coast. 

Wo Fat Building (1938): A historic Chinatown restaurant that originally opened in 1882 and served generations of locals and visitors alike. 

A&B Building (1929): Another staple of Honolulu’s historic architectural landscape.

• 100% cotton broadcloth 
• Short sleeve 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i  
• Machine washable 

Step into a neighborhood flower shop in Hawai‘i, where tropical blooms—ginger flowers, bird of paradise, and anthuriums—are bundled into vibrant bouquets, each one a gesture of care and connection. Flowers For You is a nod to these timeless island spaces—places of warmth, craft, and quiet generosity.

Inspired by the rich tradition of floral gifting, this reverse-print cotton broadcloth shirt captures the spirit of sharing—whether it’s a lei on May Day or a bouquet for someone special. Crafted in Hawai‘i from 100% cotton broadcloth, Flowers For You is made for moments that matter.

• 100% Cotton Broadcloth 
• Button-down collar  
• Short sleeve 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i  
• Machine washable 

Step into a neighborhood flower shop in Hawai‘i, where tropical blooms—torch ginger, bird of paradise, and anthuriums—are bundled into vibrant bouquets, each one a gesture of care and connection. Flowers For You is a nod to these timeless island spaces—places of warmth, craft, and quiet generosity.

Inspired by the rich tradition of floral gifting, this reverse-print cotton broadcloth shirt captures the spirit of sharing—whether it’s a lei on May Day or a bouquet for someone special. Crafted in Hawai‘i from 100% cotton broadcloth, Flowers For You is made for moments that matter.

• 100% Cotton Broadcloth 
• Button-down collar  
• Short sleeve 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i  
• Machine washable 

Bring a taste of Hawai’i into your everyday with this vibrant collage celebrating the diverse limu (seaweed) and coral found in Hawai'i’s tropical reefs. A beloved ingredient often sprinkled atop freshly sliced poke, limu is a quintessential Hawai’i flavor as familiar as the trade winds through open windows. Look closely to discover illustrations of the rich variety of these marine plants. This crisp shirt is crafted in our signature Cotton Broadcloth with a matched pocket. Also available in Women’s Style.

• 100% Cotton Broadcloth 
• Button-down collar  
• Short sleeve 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i  
• Machine washable 

Bring a taste of Hawai’i into your everyday with this vibrant collage celebrating the diverse limu (seaweed) and coral found in Hawai'i’s tropical reefs. A beloved ingredient often sprinkled atop freshly sliced poke, limu is a quintessential Hawai’i flavor as familiar as the trade winds through open windows. Look closely to discover illustrations of the rich variety of these marine plants. This crisp shirt is crafted in our signature Cotton Broadcloth with a matched pocket.

• 100% Cotton Broadcloth 
• Short sleeve 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i  
• Machine washable 

Swim with humpback whales, in our newest collaboration with the Pacific Whale Foundation in Maui. Featuring majestic humpbacks designed with tribal motifs and the breathtaking view of Maui's shoreline. Crafted on our lightweight cotton broadcloth, for a breathable sturdy design.

This is a sure way to show your love of marine life and to support the Pacific Whale Foundation. A portion of proceeds goes back towards their conservation efforts. Visit their website to learn more about their educational resources and what you can do.   

Jens, our male model, is wearing our Men's Shirt in Size Small. Brianna, our women's model, is wearing our Men's Shirt in Size X-Small.

• 100% Cotton Broadcloth 
• Button-down collar  
• Short sleeve 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i  
• Machine washable 

Enjoy one of our most iconic prints in a reversible micro-terry towel. Lightweight and compact, these make the perfect travel companions. It’s a highly-absorbent and fast-drying towel that won’t weigh you down. With our eye-catching original designs, you’ll make a splash wherever life takes you.

Pua aloalo means hibiscus flower. Universally loved for their vivid beauty, these blooms adapt to their surroundings with grace and resilience. You'll see them emerge along roadsides as boldly as in dense valleys.

• 92% Polyester, 8% Nylon  
• Micro-terry Quick-Dry Towel  
• Highly Absorbent, Fast Drying 
• Compact & Lightweight  
• Reversible  
• Drawcord loop  
• 30" x 60"  

Enjoy one of our most iconic prints in a reversible micro-terry towel. Lightweight and compact, these make the perfect travel companions. It’s a highly-absorbent and fast-drying towel that won’t weigh you down. With our eye-catching original designs, you’ll make a splash wherever life takes you.

A play on simplified elements and negative space create a striking statement.

• 92% Polyester, 8% Nylon  
• Micro-terry Quick-Dry Towel  
• Highly Absorbent, Fast Drying 
• Compact & Lightweight  
• Reversible  
• Drawcord loop  
• 30" x 60"  

Enjoy one of our most iconic prints in a reversible micro-terry towel. Lightweight and compact, these make the perfect travel companions. It’s a highly-absorbent and fast-drying towel that won’t weigh you down. With our eye-catching original designs, you’ll make a splash wherever life takes you.

Who said you can't turn back time? Immerse yourself in vivid coastal nostalgia with our Island Vibes. Towering palms sway over a landscape of crashing waves—just the kind of view you'd see when reminiscing about time spent in the Aloha State.

• 92% Polyester, 8% Nylon  
• Micro-terry Quick-Dry Towel  
• Highly Absorbent, Fast Drying 
• Compact & Lightweight  
• Reversible  
• Drawcord loop  
• 30" x 60"  

Enjoy one of our most iconic prints in a reversible micro-terry towel. Lightweight and compact, these make the perfect travel companions. It’s a highly-absorbent and fast-drying towel that won’t weigh you down. With our eye-catching original designs, you’ll make a splash wherever life takes you.

Sometimes it's the simple pleasures in life at feel the most luxurious, like rolling waves that lull you into a state of laid-back bliss. Should you see the occasional turtle playing amidst the waves, that's just one of the perks of spending time in paradise.

• 92% Polyester, 8% Nylon  
• Micro-terry Quick-Dry Towel  
• Highly Absorbent, Fast Drying 
• Compact & Lightweight  
• Reversible  
• Drawcord loop  
• 30" x 60"  

Aloha hits the court with our first-ever pickleball paddle—crafted for the player who moves with confidence and plays with intention. Made in collaboration with Yobi Paddle, a Hilo, Hawai‘i-based brand, this paddle is built on their Aloha Series Two design to deliver both control and power with every swing. 

Adorned with our 1960s Duke’s Pareo print, it’s a collector-worthy piece for the casual athlete who knows the details matter. Limited quantity available in select stores and online. 

• Includes one (1) custom Yobi Paddle Aloha Series Two 
• 16mm thick for stability and control 
• T700 carbon fiber face 
• 1960s Duke's Pareo art 
• Polypropylene honeycomb core 
• Textured surface for added spin 
• Ideal for rising enthusiasts through advanced players 

Step into the rhythm of Hawai'I with our Aloha 'Oe rayon filament Collector's Edition shirt. Originally a 1940s print, the traditions of hula, mele (song), and oli (chant), depicted by lei and the ukulele, come to life across our 100% rayon filament. These powerful storytelling methods of Hawai'i share the unique history and culture of our islands. 

Inspired by our iconic "silkies" from the 1930's, we partnered with the same Japanese fabric mills that produced our originals to create an exclusive 100% rayon filament, which we then cut and sew in Hawai'i. With improved printing techniques, our camp collar styles have the cool and relaxed look of the original, but with an updated smooth feel.

• 100% Rayon Filament 
• Matched front and pocket 
• One piece camp collar 
• Kahala 1940s heritage print 
• Made proudly in Hawai'i, USA 
• Machine wash cold, gentle cycle 

Catch a glimpse of the original 1940s aloha shirt and other styles from the Kahala archive at the Fashioning Aloha exhibition at Honolulu Museum of Art, open from April 12th till September 1st. Click here to learn more.

Lolo Mahimahi, meaning "crazy mahimahi," embraces the whimsical spirit of the 1950s in a captivating conversational style. This heritage print waves together enchanting elements like playful mermaids, elusive octopus, and spirited mahimahi amidst tangled nets and the roaring surf. Each stroke captures the essence of an era where fun, fantasy, and ocean beauty collide to create a timeless Aloha shirt design.  Available in its original colorway, Burgundy, and our updated colorway, Teal. Made in men's and women's styles.

Inspired by our iconic "silkies" from the 1930s, we partnered with the same Japanese fabric mills that produced our originals to create an exclusive 100% rayon filament, which we then cut and sew in Hawai'i. With improved printing techniques, our camp collar styles have the cool and relaxed look of the original, but with an updated smooth feel. 

• 100% Rayon Filament 
• Matched front and pocket 
• One-piece camp collar 
• Kahala 1950s heritage print 
• Made proudly in Hawai'i, USA 
• Machine wash cold, gentle cycle 

Step into the timeless elegance of Senbazuru, a 1940s masterpiece reimagined in our 100% rayon filament camp-collar style. Inspired by Japanese mythology, this shirt showcases the majestic crane, a symbol of longevity and grace. In Japan, the tradition of folding 1000 origami cranes, known as senbazuru, is believed to grant the folder a wish. Today, Senbazuru has evolved into a heartfelt gesture, often given to those facing adversity as a symbol of hope and well-being.  

Inspired by our iconic "silkies" from the 1930s, we partnered with the same Japanese fabric mills that produced our originals to create an exclusive rayon filament, which we then cut and sew in Hawai'i. With improved printing techniques, our camp collar styles have the cool and relaxed look of the original, but with an updated smooth feel.

• 100% Rayon Filament 
• Matched front and pocket 
• One-piece camp collar 
• Kahala 1940s heritage print 
• Made proudly in Hawai'i, USA 
• Machine wash cold, gentle cycle 

Inspired by our iconic "silkies" from the 1930's, we partnered with the same Japanese fabric mills that produced our originals to create an exclusive rayon filament, which we then cut and sew in Hawai'i. With improved printing techniques, our camp collar styles have the cool and relaxed look of the original, but with an updated smooth feel. 

For our debut collaboration with menswear designer Todd Snyder, we pulled this 1950s aloha shirt design from the archive. Vintage Pareau draws inspiration from the popular Polynesian pareo-style design characterized by its oversized motifs and simple colors.  
 
The Fern colorway is exclusive to the collaboration, a head-turning choice for the summer. Explore the full collection. 

• 100% Rayon Filament 
• Matched front and pocket 
• One-piece camp collar 
• Kahala 1950's heritage print 
• Made proudly in Hawai'i, USA 
• Machine wash cold, gentle cycle 

Introducing our King Protea, an homage to the majestic flower. Known as the king of all proteas, this iconic bloom is native to South Africa and stands tall as a symbol of strength, beauty, and resilience. Our 1990s archive print showcases the linework of the blooms across our 100% cotton broadcloth. Available in Grey and Blue colorways. 

• 100% Cotton Broadcloth 
• 1990s archive print 
• Buttondown collar 
• Matched pocket 
• Laser engraved buttons with logo 
• Made in Hawai'i 
• Machine washable