Originating from the Hawaiian word for "strike" or "hit", our Striking Tapa print infuses inspiration from the traditional Polynesian tapa cloth made by beating mulberry tree bark into paper thin fabric.  Tapa is also characterized by its repetitive geometric patterns, which were often motifs representing the sea, the mountains, marine and animal life.

This style is cut and sewn in our durable woven cotton broadcloth with the reverse side of the fabric facing outward, which creates a softer appearance.  Offered in Black Reverse and Blue Reverse and proudly made in Hawai'i, USA.

• 100% Cotton Broadcloth
• Matched pocket
• Laser engraved buttons with logo
• Made in Hawai'i, USA
• Machine washable

Adopted from the sketches of a shaper's production notes, this shirt features vintage and modern surfboards from the eye of the creator. Many shapers believe the surfboard is an extension of the rider and should reflect each rider's individual style. Experience the art of the carver with this ode to the ones who have mastered this sacred art form.

• 50% Rayon/ 25% Cotton / 25% Linen
• Matched front pocket
• Feat. camp collar
• Made in Hawaii, USA
• Machine wash

On the surface, Hawai'i seems to be known for endless sand beaches, crystal clear water and reefs. However, if you head "mauka," or toward the mountains, you'll find an 'aina equally as inviting. In our second collaborative print with Oahu based artist Nick Kuchar, several elements synonymous to daily inland culture can be found. Lo'ulu palms sway while kalo (taro) and mai'a (banana) are farmed, with the beauty of Hawai'i's boundless waterfalls cascading in the background.

Nick Kuchar is an Oahu based artist who creates vintage inspired surf and travel art featuring his favorite locations throughout Hawai'i. His creative process takes him around the islands where he looks for inspiration paddling out at surf breaks and going on hikes.

Our peached broadcloth is a durable woven fabric that undergoes a special finishing process. Small fibers on the exterior of the fabric are brushed, creating the peached appearance and soft feel.

• 100% Cotton Broadcloth
• Peached finish
• Artwork by Nick Kuchar
• Matched pocket
• Made in Hawaii, USA
• Machine wash

*Your size sold out?! We’ve got you. Click on the size you want and we’ll notify you when it’s back in stock.

Leilani, meaning 'heavenly flower' in Hawaiian, features hibiscus blooms surrounded by garlands of puakenikeni, one of the sweetest smelling flowers in the islands. One whiff of these little guys, and you'll think you're in heaven too. Proudly made in Hawai'i, Leilani is ready to be your new Aloha Friday uniform.

• 100% Cotton Broadcloth
• Made in Hawaii, USA
• Machine wash

*Your size sold out?! We’ve got you. Click on the size you want and we’ll notify you when it’s back in stock.

Hawaiian honeycreepers, I'iwi, Amakiki and Akepa sing their sweet tunes among 'ohia blossoms and ti leaf.

• 48% Rayon/ 31% Cotton / 21% Linen
• Matched pocket
• Made in Hawaii, USA
• Machine washable

*Your size sold out?! We’ve got you. Click on the size you want and we’ll notify you when it’s back in stock.

Inspired by iconic large-scale engineered prints from the 40s and 50s, Pilialoha (meaning close friendship or beloved companionship) features a romantic scene of a beautiful couple paddling their canoe through a secluded lagoon.

We partnered with the same Japanese fabric mills we've worked with for decades to create an exclusive rayon filament that gives us the same look and feel as our iconic 'silkies', which were also a rayon filament fabric. With improved fabric quality and printing techniques, our Collector's Edition shirts have the same cool and easy fit, with an updated smooth hand.

• 100% Rayon Filament
• Matched front and pocket
• One piece camp collar
• Made proudly in Hawai'i, USA
• Machine wash cold, gentle cycle
• Tumble dry low

Adopted from the sketches of a shaper's production notes, this shirt features vintage and modern surfboards from the eye of the creator. Many shapers believe the surfboard is an extension of the rider and should reflect each rider's individual style. Experience the art of the carver with this ode to the ones who have mastered this sacred art form.

• 100% Cotton Lightweight Jersey Knit
• Front and back graphic print
• Printed in the USA
• Machine wash

*Your size sold out?! We’ve got you. Click on the size you want and we’ll notify you when it’s back in stock.

As early as 1810, this cotton fabric came from Tahiti and left its impressions on many artists and traveled royalty. French painter Paul Gauguin painted many of his primitive lifestyle pieces with women draped in the bold and colorful pareos. As a forerunner to the traditional tapa cloth, pareo made its way to the shores of the Hawaiian islands in the early 1930's, and its unique hand painted likeness continues in this Duke's Pareo design, with subtle pineapple and floral imagery. Printed on the reverse side for a vintage look.

Our cotton broadcloth is a durable woven fabric. By having the reverse side of the fabric facing out, the prints' motifs and colors are softened. Special care is taken when printing to ensure quality and uniformity.

• 100% Cotton Broadcloth
• Kahala 1960's heritage print
• Matched pocket
• Made in Hawaii, USA
• Machine wash

• 100% Cotton Jersey Knit
• Garment enzyme wash
• Logo embroidery

*Your size sold out?! We’ve got you. Click on the size you want and we’ll notify you when it’s back in stock.

We are proud to present "Cloudbreak," a collaborative print with the late John Severson. Known as the founder of Surfer Magazine and pioneer of surf culture, we are stoked to offer this print as one of our Collector's Edition shirts. Inspired by our iconic "silkies" from the 1930's, we partnered with the same Japanese fabric mills that produced our originals to create an exclusive rayon filament which is then cut and sewn in Hawai'i. With improved printing techniques, these shirts have the look of the original, but with an updated smooth feel.

• 100% Rayon Filament
• Matched front and pocket
• One-piece camp collar
• John Severson print
• Made proudly in Hawai'i, USA
• Machine wash cold, gentle cycle
• Tumble dry low

*Your size sold out?! We’ve got you. Click on the size you want and we’ll notify you when it’s back in stock.

Made from our popular Polynosic fabric, an island favorite, this finely textured shirt has the perfect weight and drape to it. With added stretch, this refined style can also keep up with your every move.

• 83% Polynosic / 15% Poly / 2% Spandex
• Yarn Dye
• Sandwash
• Performance Stretch
• Machine wash

We prefer traditional wayfaring ways when out at sea. Now, our latest linen cotton is keeping it old school with illustrative maps from the 1930's.

• 55% Linen / 45% Cotton
• Heavy garment enzyme wash
• Matched Pocket
• Machine wash

*Your size sold out?! We’ve got you. Click on the size you want and we’ll notify you when it’s back in stock.

We partnered with the same Japanese fabric mills we've worked with for decades to create an exclusive rayon filament that gives us the same look and feel as our iconic 'silkies', which were also a rayon filament fabric. With improved fabric quality and printing techniques, our Collector's Edition shirts have the same cool and easy fit, with an updated smooth hand.

Alanui, Hawaiian for "street" or "road," features Kihikihi (moorish idol) and Nunu (trumpetfish) as they dart through soft corals on their daily commute to favorite reef hangouts.

• 100% Rayon Filament
• Matched front and pocket
• One piece camp collar
• Kahala 1940's heritage print
• Made proudly in Hawai'i, USA
• Machine wash cold, gentle cycle
• Tumble dry low

• 100% Cotton Broadcloth
• Matched pocket
• Made in Hawaii, USA
• Machine wash

Get hooked up and catch a few Mahi, Ahi, Aku, Sailfish, and Kahala in our latest linen-cotton blend.

Linen is a popular fabric to wear in warm climates. It is light and breezy and always comfortable. Adding cotton to linen helps to soften the hand of the fabric and makes it more durable.

• 55% Linen / 45% Cotton
• Heavy garment enzyme wash
• Matched Pocket
• Machine washable