Made in Hawai'i
We are family owned, community minded and committed to manufacturing the majority of our collection locally. After all, an aloha shirt made here in Hawai'i means something special.
Introducing our latest collaboration with Lucky Olelo, the born and raised O‘ahu tattoo artist who has been perfecting his craft for over 25 years. With roots in graffiti art and an unquenchable curiosity for the tattooing process, Lucky has established himself as a maverick in contemporary Asian style of tattooing through his studio, Soul Signature Tattoo.
In the Asian style of tattooing, a combination of snakes and chrysanthemum is often used to symbolize the balance between strength and beauty, power and serenity, and the duality of life and death. The intricate design is illustrated across our premium 100% cotton broadcloth in Black and Blue, resulting in a stunning and versatile aloha shirt.
Read more about our collaboration with Lucky in our catch-up session on the blog.
The original aloha shirt
since 1936
Founded in Honolulu, Hawai’i in 1936 by George Brangier and Nat Norfleet, we are the oldest operating apparel company in Hawai‘i and the first brand to manufacture aloha shirts.
Made in Hawai'i
We are family owned, community minded and committed to manufacturing the majority of our collection locally. After all, an aloha shirt made here in Hawai'i means something special.
Designs that stand the test of time
Heritage Prints
Our designs celebrate the things that influence us, from everything above and below our ocean's surface. Each season, we hand select a few favored prints from our archives and reimagine them with the look and feel of today.