Made in Hawai'i
We are family owned, community minded and committed to manufacturing the majority of our collection locally. After all, an aloha shirt made here in Hawai'i means something special.
Step into the timeless elegance of Senbazuru, a 1940s masterpiece reimagined in our 100% rayon filament camp-collar style. Inspired by Japanese mythology, this shirt showcases the majestic crane, a symbol of longevity and grace. In Japan, the tradition of folding 1000 origami cranes, known as senbazuru, is believed to grant the folder a wish. Today, Senbazuru has evolved into a heartfelt gesture, often given to those facing adversity as a symbol of hope and well-being.
Inspired by our iconic "silkies" from the 1930s, we partnered with the same Japanese fabric mills that produced our originals to create an exclusive rayon filament, which we then cut and sew in Hawai'i. With improved printing techniques, our camp collar styles have the cool and relaxed look of the original, but with an updated smooth feel.
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The original aloha shirt
Founded in Honolulu, Hawai’i in 1936 by George Brangier and Nat Norfleet, we are the oldest operating apparel company in Hawai‘i and the first brand to manufacture aloha shirts.
Made in Hawai'i
Designs that stand the test of time
Our designs celebrate the things that influence us, from everything above and below our ocean's surface. Each season, we hand select a few favored prints from our archives and reimagine them with the look and feel of today.