Made in Hawai'i
We are family owned, community minded and committed to manufacturing the majority of our collection locally. After all, an aloha shirt made here in Hawai'i means something special.
Get groovy with 60s-inspired colors across a funky iteration of our iconic Duke's Pareo motif!
Now you can enjoy our one of our most iconic prints in a double-sided microfiber towel. Super lightweight and compact, these make the perfect travel companions. Made with 100% recycled polyester, these towels are highly absorbent, fast-drying, and sand-free.
The original aloha shirt
since 1936
Founded in Honolulu, Hawai’i in 1936 by George Brangier and Nat Norfleet, we are the oldest operating apparel company in Hawai‘i and the first brand to manufacture aloha shirts.
Made in Hawai'i
We are family owned, community minded and committed to manufacturing the majority of our collection locally. After all, an aloha shirt made here in Hawai'i means something special.
Designs that stand the test of time
Heritage Prints
Our designs celebrate the things that influence us, from everything above and below our ocean's surface. Each season, we hand select a few favored prints from our archives and reimagine them with the look and feel of today.