Made in Hawai'i
We are family owned, community minded and committed to manufacturing the majority of our collection locally. After all, an aloha shirt made here in Hawai'i means something special.
Enjoy one of our most iconic prints in a reversible micro-terry towel. Lightweight and compact, these make the perfect travel companions. It’s a highly absorbent and fast-drying towel that won’t weigh you down. With our eye-catching original designs, you’ll make a splash wherever life takes you.
Named after the Hawaiian term for "the spray of the sea," this print captures crashing waves with its thick pen strokes and bold design.
The original aloha shirt
since 1936
Founded in Honolulu, Hawai’i in 1936 by George Brangier and Nat Norfleet, we are the oldest operating apparel company in Hawai‘i and the first brand to manufacture aloha shirts.
Made in Hawai'i
We are family owned, community minded and committed to manufacturing the majority of our collection locally. After all, an aloha shirt made here in Hawai'i means something special.
Designs that stand the test of time
Heritage Prints
Our designs celebrate the things that influence us, from everything above and below our ocean's surface. Each season, we hand select a few favored prints from our archives and reimagine them with the look and feel of today.