Made in Hawai'i
We are family owned, community minded and committed to manufacturing the majority of our collection locally. After all, an aloha shirt made here in Hawai'i means something special.
Since the early thirties, Japanese textiles and artwork have played an integral role in the creation of the Aloha Shirt. Hawai'i tailor shops used deconstructed kimono fabric to fashion some of the first aloha shirts. This 1940s heritage print depicts scenes inspired by a renowned Japanese masterpiece titled "The Tale of Genji." Look closer and you'll discover two women enjoying a game of go and a man playing the flute in elegant garb against the backdrop of lush gardens.
Mono No Aware is made from our 100% cotton broadcloth—a durable woven fabric that's lightweight in feel.
Size | 00 | 0 | 2 | 4 | 6 | 8 | 10 | 12 | 14 |
XXS | XS | S | M | L | XL | ||||
BUST | 32 | 33 | 34 | 35 | 36 | 37 | 38½ | 40 | 41½ |
WAIST | 24½ | 25½ | 26½ | 27½ | 28½ | 29½ | 31½ | 32½ | 34 |
LOW HIP | 34 | 35 | 36 | 37 | 38 | 39 | 40½ | 42 | 43½ |
ANKLE LENGTH | 26 | 26 | 27 | 28 | 28 | 28 | 28 | 28 | 28 |
REG. INSEAM | 29 | 29 | 30 | 31 | 31 | 31 | 31 | 31 | 31 |
Size | 00 | 0 | 2 | 4 | 6 | 8 | 10 | 12 | 14 |
XXS | XS | S | M | L | XL | ||||
BUST | 81 | 84 | 86 | 89 | 91 | 94 | 98 | 102 | 105 |
WAIST | 62 | 64 | 67 | 70 | 72 | 75 | 79 | 83 | 86 |
LOW HIP | 86 | 89 | 91 | 94 | 97 | 99 | 103 | 107 | 110 |
ANKLE LENGTH | 66 | 66 | 69 | 71 | 71 | 71 | 71 | 71 | 71 |
REG. INSEAM | 74 | 74 | 76 | 79 | 79 | 79 | 79 | 79 | 79 |
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The original aloha shirt
since 1936
Founded in Honolulu, Hawai’i in 1936 by George Brangier and Nat Norfleet, we are the oldest operating apparel company in Hawai‘i and the first brand to manufacture aloha shirts.
Made in Hawai'i
We are family owned, community minded and committed to manufacturing the majority of our collection locally. After all, an aloha shirt made here in Hawai'i means something special.
Designs that stand the test of time
Heritage Prints
Our designs celebrate the things that influence us, from everything above and below our ocean's surface. Each season, we hand select a few favored prints from our archives and reimagine them with the look and feel of today.